What the Clorox TV commercial - Free To Touch is about.

Clorox TV Spot, 'Free to Touch': Breaking Barriers with Cleanliness

In an effort to redefine the concept of touch and break conventional barriers, Clorox presents its groundbreaking TV spot – 'Free to Touch.' This innovative advertisement is a captivating journey that challenges societal norms and encourages viewers to embrace the power of cleanliness and the freedom it brings.

The commercial begins with a series of shots showcasing everyday objects, provoking curiosity and creating a sense of anticipation in the viewers' minds. As the camera pans across a pristine countertop, a voiceover gently whispers, "Imagine a world where you can touch without hesitation." Intrigued, we are drawn further into the ad.

The next scene reveals diverse individuals using their hands fearlessly - a child joyfully molding clay, a chef effortlessly preparing a meal, and an artist creating a masterpiece with bold brushstrokes. The message is clear: Clorox empowers people to indulge in life's tactile experiences without worry or restraint.

As the ad progresses, the focus shifts to the transformative force of Clorox in everyday scenarios. An enchanting ballet dancer glides across the stage, confident in her movements, knowing that Clorox cleanliness allows her the freedom to touch her partner without hesitation. The elegance of the choreography mirrors the elegance of Clorox's ability to provide the feeling of cleanliness and security.

The visuals then transition to a bustling classroom where students gleefully engage in group activities, fostering collaboration and creativity. The ad highlights that with Clorox's germ-killing power, these children can share materials and ideas without the fear of spreading germs, opening up a world of limitless possibilities for learning and growth.

Finally, the commercial ends with a powerful image of a family embracing in a warm, loving hug. Clorox enables families to connect on a deeper level, reinforcing the importance of touch in human connection.

The Clorox TV Spot, 'Free to Touch' goes beyond the notion of cleanliness; it promotes a lifestyle that values experiences and relationships unhindered by germ-related concerns. By showcasing an array of individuals freely touching and creating, Clorox encourages viewers to question the limitations they place on themselves and to embrace a world where touch is liberating.

With its imaginative storytelling, the 'Free to Touch' TV spot challenges societal norms, making us reflect on the transformative power of cleanliness. Clorox inspires us to break free from the chains of hesitation and fear, unlocking a world where we can touch with confidence and forge meaningful connections.

Note: This description is an imaginary account of what the TV spot could contain. Please note that the actual 'Free to Touch' TV spot may vary and should be sourced from officially released material.

Clorox TV commercial - Free To Touch produced for Clorox was first shown on television on August 15, 2012.