What the Cigna TV commercial - Cuidar el auto con Carlos Ponce is about.

Cigna TV Spot, 'Cuidar el auto' con Carlos Ponce is a commercial that features popular Latin American actor, singer and television personality, Carlos Ponce. The commercial is used to promote Cigna's healthcare services with a focus on car insurance.

The TV spot begins with Carlos Ponce driving a car down a deserted highway. As the car drives, he discusses the importance of taking care of your car, just like you would with your health. He explains that just as you need to ensure that your car is in good shape by maintaining it regularly, you also need to take care of your own body by seeing a doctor regularly and taking preventive measures.

The Cigna commercial is aimed at the Latin American audience and is presented in Spanish. The use of Carlos Ponce adds a touch of credibility to the commercial as he has a strong following in the Latin American community. The commercial also features a catchy jingle that features the words "Cuidar el Auto" which translates to "Take care of your Car".

Overall, the Cigna TV Spot, 'Cuidar el auto' con Carlos Ponce is a well-executed commercial that uses humor and the star power of a well-known personality to promote the importance of healthcare. The use of car insurance as an analogy is a clever way of getting people to think about the importance of maintaining their own health, and how taking preventive measures can save them time and money in the long run.

Cigna TV commercial - Cuidar el auto con Carlos Ponce produced for Cigna was first shown on television on August 2, 2018.