As a woman daydreams about stepping into a luxurious bath tub, she transports her thoughts away from the chaos of her children running around the house. Quicken Loans Rocket Mortgage says houses are more than just houses, they're little slices of heaven.

Bank of America TV Spot, 'Can't Stop Banking' Song by Spandau Ballet.

Transitions Optical TV Spot, 'A Good Feeling: Xtractive' Song by Pigeon John.

Bank of America has begun to roll out its long-awaited new branding and marketing campaign with a new slogan, a series of new ads and bankers talking about the new image. BofA's new slogan was unveiled on the cover of its annual report: "Life's better when we're connected."

KeyBank TV Spot, 'Beyond Banking' Song by Meg Mac.

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.

A transition is a passage of music composed to link one section of music to another. Transitions often function as a moment of transformation and may, or may not in themselves, introduce new, musical material.

We believe in the importance of treating each client and teammate as an individual and treating every moment as one that matters. We strive to go the distance to deliver, with discipline and passion. We believe in connecting person-to-person, with empathy and understanding.

American Slogans

• United We Stand.
• Sweet Land of Liberty.
• Freedom Isn't Free.
• Give Me Liberty or Give Me Death.

The key of a song is the note or chord the music is centered around, the tonic. For instance, if you were playing in the key of C, the C major chord would be the tonic, or 1, chord.

Actress Katey Sagal Actress Katey Sagal was enlisted to read the campaign's voiceover lines. “To really put people inside KeyBank's shoes, we illustrated how employees are helping everyday people break down barriers,” said Nikki Baker, co-chief creative officer at Fallon.

Emotion and Music The music in an advertisement can be an indirect influence on the viewer's attitude towards the product being shown. Exciting music has been shown to increase arousal in skin response and heart rate which can be seen as a physical form of showing emotion through music.