In the "Farmers Market" TV spot for I Can't Believe It's Not Butter, the advertisement begins by showing a bustling outdoor farmers market, with vendors selling fresh fruits, vegetables and flowers. Just as the scene is set, the camera zooms in on a woman shopping for butter, and we hear her say "I can't believe it's not butter!".
As she voices her disbelief, the camera pans out to reveal that she is actually standing in front of a booth for I Can't Believe It's Not Butter. The vendor behind the booth goes on to explain to the woman that I Can't Believe It's Not Butter is made from real, simple ingredients and has 40% fewer calories and 70% less saturated fat compared to real butter.
As the vendor talks, we see footage of cows grazing on a green pasture, reinforcing the message that I Can't Believe It's Not Butter is a natural and healthier alternative to real butter. The ad also highlights the versatility of the product, showing the woman using it as a spread on her toast, as well as for cooking and baking.
Overall, the "Farmers Market" TV spot for I Can't Believe It's Not Butter is an effective advertisement that highlights the health benefits and versatility of the product while also showcasing its natural ingredients. By using a bustling outdoor market as the setting, the ad reinforces the notion that I Can't Believe It's Not Butter is a natural choice for anyone looking for a healthy and delicious alternative to real butter.
I Cant Believe Its Not Butter TV commercial - Farmers Market produced for I Can't Believe Its Not Butter was first shown on television on November 9, 2014.
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