What the Nike TV commercial - Choose Go is about.

Title: Moving Forward: Nike's Inspiring TV Spot 'Choose Go'

Introduction:Nike, the renowned sportswear brand, has always been at the forefront of empowering athletes and inspiring individuals to push their limits. In their powerful TV spot, 'Choose Go,' Nike taps into the star power of Kevin Hart, Kobe Bryant, and Simone Biles to motivate people to overcome obstacles, embrace challenges, and just keep moving forward. This captivating advertisement serves as a call to action for individuals to choose perseverance and determination, regardless of the circumstances. Let's delve into the details of this impactful TV spot.

Capture the Essence:The TV spot opens with Kevin Hart, a comedic icon known for his relentless energy, waking up in a luxurious mansion and debating whether to embark on a morning run. His inner dialogue openly wrestles with the voice of resistance, questioning the commitment and motivation required. However, with the help of Nike's 'Choose Go' mantra, Hart chooses to lace up and begin his journey on foot.

Cutting to the next scene, we find ourselves in an urban playground where Kobe Bryant gracefully dribbles a basketball. With each dribble, Bryant exemplifies the seamless connection between skill and determination. His dominance on the court is undeniable, and his profound influence can be felt in every frame.

As the TV spot progresses, we witness the unyielding spirit of Simone Biles, the Olympic gold medalist gymnast. Biles demonstrates her pursuit of excellence through her intricate routines and astounding athleticism. The grace and precision with which she performs each move serve as a testament to her unwavering commitment to her craft.

Key Messages:Throughout the TV spot, Nike seamlessly weaves together the messages of resilience, determination, and the power of choice. The 'Choose Go' campaign encourages viewers to embrace challenges, push through barriers, and actively participate in their own journey towards success. By featuring these three influential figures, Nike effectively showcases the diversity of talent, dedication, and passion within the world of sports.

Conclusion:Nike's TV spot, 'Choose Go,' successfully presents an inspirational narrative that resonates with individuals from all walks of life. Through the magnetic presence of Kevin Hart, Kobe Bryant, and Simone Biles, viewers are encouraged to embark on their own personal journeys, overcoming any doubts or obstacles that may stand in their way. The 'Choose Go' campaign serves as a powerful reminder that, regardless of one's current situation, choosing to keep moving forward can lead to remarkable achievements and a life well-lived. So, let's all embrace the Nike mantra and choose to 'Go' towards our dreams with unwavering determination and passion.

Nike TV commercial - Choose Go produced for Nike was first shown on television on March 2, 2018.