By targeting the right audience in relevant moments, Lactaid's ads led to a 42% lift in overall purchase intent. Lactaid used custom segments from Nielsen Catalina Solutions to reach an even more specific audience, driving a 62% increase in purchase intent among people who have previously purchased milk alternatives.

Actor Laz Alonso, famous for playing the character Mother's Milk on the Amazon Prime Video series "The Boys," shares that, despite his character's name, he is actually lactose-intolerant. Laz cooks with Lactaid milk, which allows him to make delicious recipes without the lactose. “100% Real Milk. No Lactose.”

Glucose and galactose are other types of sugar, which after adding lactase enzymes will now occur in the milk. Compared to lactose, glucose and galactose have a much sweeter taste. After going through this process, lactose free milk will therefore taste, to be exact, 3.2 times sweeter than regular milk.

Does LACTAID® milk contain genetically engineered bovine growth hormone (rBGH/rbST)? No. LACTAID® milk comes from cows not treated with artificial growth hormones (rbGH/rbST). No significant difference has been shown between milk derived from rBST-treated and non-rBST-treated cows.

Families in middle to upper-income brackets are likely to be your best clientele. Those interested in what goes into the foods and drinks their children consume and willing and able to pay a little more for your natural and chemical free products are likely a good fit.

To enjoy all these health benefits, many people are choosing to drink lactose-free milk because they believe it adds valuable nutritional elements to their daily diet, which they don't want to miss by skipping dairy products out of their eating pattern, and is easier to digest. Is this your experience too?

This was also true back when the more popular “Got Milk?” ads ran nationwide. The “Wood Milk” and “Got Milk?” ad campaigns were funded by a government-created program named the Milk Processor Education Program. The program is the brainchild of giant factory farms.

Sean Whalen "Aaron Burr" is a television advertisement for milk, created in 1993. Directed by Michael Bay and starring Sean Whalen, it was the first commercial in the "Got Milk?" advertising campaign.

For those with a dairy allergy, consuming lactose-free milk may cause an allergic reaction, resulting in symptoms like digestive distress, hives and vomiting. Additionally, because it's produced from cow's milk, it is unsuitable for those following a vegan diet.

Even though lactose-free milk contains lactase to aid the digestion of lactose, it boasts the same impressive nutrient profile as regular milk. Like normal milk, the lactose-free alternative is a great source of protein, supplying about 8 grams in a 1-cup (240-ml) serving ( 2 ).

Despite the fact that lactose-free milk does not contain the sugar present naturally in milk (lactose), it can still contain hormones - and may cause the same level of hormonal disruption as regular milk, explains Patel.

Because hormones like estrogen are fat-soluble, the level of hormones is higher in whole milk than in skim milk. Organic milk, however, contains about the same amount of hormones as conventionally produced milk.