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What the Taco Bell Super Bowl 2016 TV commercial - Bigger Than... is about.

The Taco Bell Super Bowl 2016 TV Spot, 'Bigger Than...' was a masterful piece of advertising that truly captured the spirit and excitement of the annual event. Featuring the iconic actor and social media star George Takei, the ad begins with a simple premise: that the Super Bowl is "bigger than" just about anything you can imagine.

Using a series of witty and inventive visual gags, the commercial shows how the Super Bowl transcends cultural boundaries, geographic borders, and even time itself. From a Roman chariot racing through modern-day America to a medieval jouster trying to tackle a football player, the ad is filled with clever and memorable moments that are sure to stick in the minds of viewers.

But the real star of the commercial is Takei himself, whose infectious energy and charm make every scene he appears in a delight to watch. Whether he is delivering the opening line with a mischievous twinkle in his eye or hamming it up as a futuristic space traveler, Takei is clearly having a blast, and his enthusiasm is contagious.

Overall, the Taco Bell Super Bowl 2016 TV Spot, 'Bigger Than...' was a standout moment in the history of Super Bowl advertising. With its inventive visuals, clever jokes, and engaging celebrity cameo, it managed to capture the excitement and fun of the event while also showcasing the wit and creativity of the Taco Bell brand. For fans of the annual extravaganza, it was a must-see moment that will not soon be forgotten.

Taco Bell Super Bowl 2016 TV commercial - Bigger Than... produced for Taco Bell was first shown on television on February 6, 2016.

Frequently Asked Questions about taco bell super bowl 2016 tv spot, 'bigger than...' featuring george takei

Doja Cat Watch the Taco Bell “The Grande Escape” Super Bowl 2022 commercial starring Doja Cat.

Taco Bell is back in the Super Bowl limelight, announcing that it will release an ad for the Big Game after a five-year hiatus. Celebrating its 60-year anniversary this year, the restaurant chain will air a 30-second commercial in the fourth quarter of Super Bowl 56 that “celebrates a modern expression of Live Más.”

According to an August 2021 survey among viewers in the United States, 43 percent of respondents said they tuned in to the Super Bowl to watch the commercials. When it came to women, this figure rose to 60 percent, while 24 percent of men said they tuned in to the big game in order to watch ads.

Because of the Super Bowl's popularity, advertisers know that they can reach a huge audience during this time. This massive viewership means that companies are willing to pay top dollar for advertising spots during the game.

Pete Davidson Becomes 'Toned Down' Version of Himself, Peter Davidson, in Taco Bell Commercial.

Pete Davidson Yahoo Finance's Akiko Fujita explains why Taco Bell hired Pete Davidson as its Chief Apologist. In a new ad featuring comedian Pete Davidson called "The Apology," Taco Bell (YUM) is saying it's "sorry" for going "too far" for cooking up too many "innovative" breakfast offerings.

12. For $22, the new Ultimate GameDay Box comes with one Mexican pizza, eight crispy chicken wings, two spicy ranch dipping sauces, and four crunchy tacos meant to be shared with a crowd. The Ultimate Game Day Box at taco bell with chicken wings, Mexican pizza and crunchy tacos.

114.4 million viewers That's 2.1 million more than the 113 million viewers initially reported after the game, making it the most-watched Super Bowl of all time, topping the 114.4 million viewers who watched New England dramatically win Super Bowl XLIX on NBC in 2015.

A Doritos commercial featuring two men attacked in a gym for stealing someone else's Doritos was seen by an estimated 116.2 million viewers last Super Bowl Sunday, making it the most watched television commercial of all time, according to The Nielsen Company.

In fact, the most expensive Super Bowl ad of all time was 2020 – a tie between Amazon and Google. The lengths of the commercials were 90 seconds, costing a whopping total of $16.8 million for each company.

Most expensive Super Bowl ads 2021 84 Lumber's "The Journey Begins" and Ford's "Go Further" Super Bowl 2017 ads both came in second with a cost of 16.2 million dollars, while Chrysler's "America's Import" Super Bowl 2014 ad rounded out the top three with a cost of 16 million.

Pete Davidson Pete Davidson Apologizes on Behalf of Taco Bell for Going Too Far With Breakfast Innovation. Less is more when it comes to breakfast at Taco Bell®; the brand enlists help from Pete Davidson to apologize for going too far before 11 A.M.

Videos

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Actors

Actors who starred in Taco Bell Super Bowl 2016 TV Spot, 'Bigger Than...' Featuring George Takei

Boneco Neymar, Jr. photo
Advertisers

Advertisers of the Taco Bell Super Bowl 2016 TV Spot, 'Bigger Than...' Featuring George Takei

Taco Bell Super Bowl 2016 TV commercial - Bigger Than...
Taco Bell

Taco Bell is one of the biggest fast-food chains in the world, known for its delicious Mexican-style cuisine. Founded in 1962, Taco Bell has expanded across the globe, with thousands of locations in o...

Agenices

Agenices of the Taco Bell Super Bowl 2016 TV Spot, 'Bigger Than...' Featuring George Takei

Taco Bell Super Bowl 2016 TV commercial - Bigger Than...
Deutsch LA

Deutsch LA is a creative agency based in Los Angeles, California. The agency was founded in 1994 by David Deutsch and quickly grew to become one of the largest and most successful agencies on the west...

Taco Bell Super Bowl 2016 TV commercial - Bigger Than...
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

Products

Products Advertised

Taco Bell Quesalupa
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