D'Arcy Masius Benton & Bowles Developed and launched by New York advertising agency D'Arcy Masius Benton & Bowles in 1994, 'Taste the Rainbow' is one of the longest-running advertising campaigns ever.

Skittles In 1947, the slogan was 'Taste the rainbow of fruit colours' and the essence of this has been carried through every single Skittles campaign since, although now it has been shortened to just 'Taste the rainbow'.

Skittles's famous advertising slogan “Taste the Rainbow” urges consumers to experience a cross-sensory perception – to taste colours that can literally only be seen. Association has been a common persuasive technique used in many advertisements.

The confectionery-based musical's 17-strong cast is headed by Michael C. Hall of “Dexter” fame. The book for “Skittles Commercial” is co-written by playwright Will Eno and advertising copywriter Nathaniel Lawlor, who also penned the lyrics.

It all started in 1994 when Skittles first introduced their game-changing slogan 'Taste the Rainbow,' forever transforming the way we perceive and experience their brand. Created by US advertising and video production agency D'Arcy Masius Benton & Bowles, the tagline marked a huge change in tact for the Skittles brand.

Renowned for its vibrant candies and unconventional marketing campaigns, Skittles has mastered the art of embracing playfulness in its brand strategy. By embracing the jester archetype, Skittles taps into the power of humour, capturing attention and creating memorable experiences.

Since then, 40+ different TV ads have aired that play with the phrase, and we're willing to bet you remember several of them. In this marketing campaign review, we'll discuss how Skittles uses its slogan "Taste the Rainbow" in unexpected ways to create insanely memorable advertisements that promote brand recognition.

These benefits are due to the phytochemicals that occur naturally within these foods. Phytochemicals also give foods their distinct aroma and taste. While each color provides certain benefits, when paired with other colors, the effects on your health are astonishing.

Skittles were first made commercially in 1974 by a British company. An animated television advertisement from that year bears the logo of the "Galaxy" company and is copyrighted by Jack Candies Ltd, a Mars distribution subsidiary. They were first introduced in North America in 1979 as an import confectionery.

"We've given up our rainbow so that the LGBTQ+ community can share theirs," the company says. "This Pride Month, we're amplifying stories within the LGBTQ+ community for all to discover. We begin by showcasing the designs of five talented artists on our SKITTLES Pride Packs, each with their own story to tell."

Candy brand Skittles has come under fire after teaming up with GLAAD (the Gay & Lesbian Alliance Against Defamation) and making changes to its packaging to incorporate 'Black Trans Lives Matter' messaging.

Artists Zipeng Zhu, Symone Salib, Mads 'Mady' G, Bianca Xunise, and Shanée Benjamin sit down with Cameron Esposito to discuss how they found their way to their artistic careers, seeing their artwork on Skittles, and the joy they've felt during Pride.