What the Soma Vanishing Collection TV commercial - Undermined? is about.

The Soma Vanishing Collection TV spot titled "Undermined" is a captivating commercial that showcases a range of beautiful lingerie while sending a powerful message. The advert is centered around a diverse group of women who are shown wearing Soma's Vanishing Collection lingerie, a line of delicate, smooth, and lightweight undergarments designed to be unnoticeable under clothing.

The commercial begins with a voice-over of a woman saying, "We deserve to be seen. We deserve to be heard." As she speaks, the camera zooms in on the women, who are shown standing tall and confident. The ad then takes a darker turn, with the words "but every day we're undermined" appearing on the screen in bold letters. This is followed by images of the women walking through dark alleyways, navigating shadows, and dealing with other obstacles.

Throughout the ad, it is clear that the women are wearing Soma's Vanishing Collection lingerie, and it is meant to be a symbol of the invisible battles that women face every day. The lingerie disappears under outer clothing, just as the struggles and challenges that women face are often hidden and not acknowledged.

Towards the end of the commercial, the tone shifts once more, and the women are shown overcoming their obstacles with grace and strength. Finally, the women come together as a community, and the message displayed is "Soma Women Rule the World, One Look at a Time."

Overall, the Soma Vanishing Collection TV spot is a powerful message to women everywhere. It is a reminder that despite the challenges and struggles they face, women can still rise above anything and everything. The use of the Vanishing Collection lingerie as a symbol throughout the advert is a clever and meaningful choice that resonates deeply with women. Soma's message of strength, empowerment, and community is one that is needed now more than ever.

Soma Vanishing Collection TV commercial - Undermined? produced for Soma was first shown on television on March 5, 2018.