What the TENA Overnight TV commercial - Sweet Dreams is about.

TENA Overnight is a popular brand of incontinence underwear that is designed to provide maximum comfort and protection for those who experience bladder leakage at night. The brand recently launched a new TV spot called 'Sweet Dreams,' which aims to highlight the benefits of their overnight incontinence products.

The TV spot opens with a woman waking up in a peaceful bedroom that has the ambience of a luxury hotel. As the camera pulls back, we see that she is wearing TENA Overnight incontinence underwear and sleeping soundly without any fear of leaks. A soothing voiceover says, "Sweet dreams are made of peaceful sleep without interruptions."

The scene then cuts to a series of images that show how the TENA Overnight incontinence products provide users with superior comfort and protection throughout the night. The voiceover reassures viewers that, with TENA Overnight, they can sleep through the night without any leaks, discomfort or inconvenience.

The TV spot concludes with a message that emphasizes the quality and reliability of the TENA Overnight brand, telling viewers that they can trust the product to provide them with a peaceful and comfortable night's sleep.

Overall, the TENA Overnight TV Spot, 'Sweet Dreams' is a clever and effective marketing strategy that targets an often-overlooked demographic. By showcasing the benefits of their incontinence products in such a relatable and reassuring way, the brand is sure to connect with their target audience and increase brand awareness.

TENA Overnight TV commercial - Sweet Dreams produced for TENA was first shown on television on January 8, 2017.