What the Aon TV commercial - Risk Reward Challenge: Magnified is about.

Aon is a global risk management and insurance brokerage company that has been in operation for over 100 years. The company prides itself on its expertise in risk management, and its commitment to helping clients mitigate potential risks in their operations.

In one of its recent TV spots, Aon showcased its clients' approach to risk management through a unique challenge. The spot, titled "Risk Reward Challenge: Magnified," featured various business owners, athletes, and performers facing a unique challenge.

The challenge was simple: jump from a platform into a pool of water, with the height of the platform varying from one person to another. The twist was that the risk and reward of the challenge were magnified, with the higher the platform, the greater the reward but also the greater the risk.

Each participant was given a choice: take the risk and jump from the higher platform, or play it safe and jump from the lower one. This challenge was a fitting representation of the risks businesses face every day and how managing risks can result in greater rewards.

Throughout the TV spot, Aon highlighted how its expertise in risk management can help clients make the right decisions and minimize potential risks, resulting in better outcomes and significant rewards.

Overall, the Aon TV spot "Risk Reward Challenge: Magnified" successfully highlighted the importance of risk management in business and the rewards that come with successfully navigating potential risks.

Aon TV commercial - Risk Reward Challenge: Magnified produced for Aon was first shown on television on January 27, 2020.