What the Cree Bulbs TV commercial - The Things You Love is about.

In a captivating new television spot, Cree Bulbs takes viewers on a journey that celebrates the things we love most in life. Featuring the talented actor Lance Reddick, known for his roles in shows like "The Wire" and "Fringe," this commercial showcases the transformative power of LED lighting.

The ad opens with Lance Reddick stepping into a dimly lit living room, filled with scattered objects that embody his passions. The camera pans over a guitar, a collection of vinyl records, and paintings on the wall - all bathed in warm, muted lighting. As Lance moves through the room, the atmosphere changes dramatically.

With a simple flick of a switch, everything comes to life. As the space is flooded with the vibrant glow of Cree Bulbs' LEDs, each item takes on a new vitality. The guitar strings shimmer, the vinyl covers reveal intricate details, and the paintings radiate with depth and brilliance.

As the commercial progresses, Lance Reddick's deep and resonant voiceover reflects on the profound impact that these vivid moments have on our lives. He emphasizes how lighting can enhance our experiences, how it can elevate the things we love and bring them to life in ways we never thought possible.

The TV spot cleverly weaves in various scenes that showcase the versatility of Cree Bulbs' LED technology. From a family gathered around a dining table, to a couple sharing a romantic evening, to a group of friends laughing and enjoying a game night - the lighting transforms each setting, enhancing the emotions and connections between people.

The final moments of the commercial capture Lance Reddick standing in the midst of the illuminated room, his face illuminated by the breathtaking glow of Cree Bulbs. With a smile, he concludes with the compelling tagline, "Cree Bulbs. Illuminate the things you love."

This TV spot not only showcases the innovative LED lighting technology of Cree Bulbs but also taps into the deeper human experience of finding joy in the things that bring us happiness. Through captivating visuals, emotional storytelling, and the authoritative presence of Lance Reddick, the commercial leaves a lasting impression, urging viewers to rethink the power of lighting in their own lives.

Cree Bulbs' TV Spot, 'The Things You Love' Featuring Lance Reddick, is a testament to the transformative nature of LED lighting and the impact it can have on creating vibrant, memorable moments.

Cree Bulbs TV commercial - The Things You Love produced for Cree Bulbs was first shown on television on September 30, 2016.