What the PUMA MB1 TV commercial - Not From Here: Landing Soon is about.

The PUMA MB1 TV spot featuring LaMelo Ball, titled 'Not From Here: Landing Soon' is a unique and captivating advertisement that showcases the distinctive nature of the PUMA brand. The commercial begins with a shot of LaMelo Ball on a private jet, wearing a PUMA tracksuit and sneakers, and looking out of the window at a foreign landscape. As he lands, he steps out onto the tarmac, and the scene transforms into a futuristic, neon-lit cityscape.

LaMelo begins to showcase his amazing basketball skills, dribbling and moving the ball effortlessly through a series of challenges. The spot continues to showcase snippets of his trajectory, as he takes on various competitors in impressive basketball moves. Throughout the montage, the overall message that PUMA is trying to convey is clear: that their brand is not from here, but it is coming, and it is poised to conquer the basketball world.

This TV spot is incredibly well-produced, with stunning visuals and an excellent use of music and sound effects. The message that PUMA is trying to convey is also modern and relevant, as it shows that the brand is not afraid to take risks and stand out from the crowd. By using a rising basketball star like LaMelo Ball, PUMA is positioned to become a major player in the basketball shoe market.

Overall, the PUMA MB1 TV spot, 'Not From Here: Landing Soon' Featuring LaMelo Ball is a powerful and effective advertisement that showcases the brand's unique identity and ambition. PUMA is not just selling basketball shoes, it is selling an attitude and a lifestyle. This advertisement reaffirms PUMA's position as a major player in the world of sports apparel and is destined to generate excitement and anticipation among basketball fans.

PUMA MB1 TV commercial - Not From Here: Landing Soon produced for PUMA was first shown on television on July 17, 2021.