What the Toyota Toyotathon TV commercial - Blackout is about.

Toyota Toyotathon is an annual sales event that offers customers great deals on Toyota cars. One of the most memorable TV spots in the history of Toyotathon is 'Blackout.' The advert featured a family braving the chaos of a power outage during the holiday season. While navigating through the blackout, they become enamored with the sleek and comfortable Toyota Camry.

The commercial begins with the family gathered in their living room, dressed in festive clothing, and talking about their holiday plans. Suddenly, the power goes out, and the family is forced to navigate in the dark. They light candles and become increasingly uncomfortable as they try to have a meal by candlelight. While trying to get some relief from the chaos outside, they notice a shiny new Toyota Camry, illuminated by its lights, and the family takes notice of the comfortable, advanced technology of the car.

As the family gets inside the car to warm up, they turn on the car radio, which is seamlessly integrated with their smartphones, to discover the Toyotathon sales event. The Toyota sales team appears to the family the moment they learned about the offer, and a deal is quickly struck.

The advert aims to show the convenience, comfort, and reliability of the Toyota Camry while playing on the emotions of families during the holiday season. Its well-executed storyline creates an emotional connection with the audience and emphasizes Toyota's quality. The Blackout TV spot exemplifies Toyotathon's theme, which is a sales event that helps people to get right into their dream cars without breaking the bank.

Toyota Toyotathon TV commercial - Blackout produced for Toyota was first shown on television on December 2, 2015.