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What the Personal Capital TV commercial - Empty is about.

In the Personal Capital TV Spot titled "Empty," we are introduced to a powerful and thought-provoking concept. The ad opens with a captivating scene of an empty room devoid of any furniture or personal belongings. The camera pans around slowly, highlighting the emptiness and silence.

As the scene unfolds, we hear a voiceover narrating the poignant story behind the empty room. The voice belongs to a middle-aged man, who shares his regrets and missed opportunities in life. He talks about how he worked tirelessly, chasing material wealth and success, without considering the true value of time and meaningful experiences.

The visual narrative cuts to various moments in the man's life, where he is shown putting in long hours at the office, neglecting his family and relationships. While he achieves financial prosperity, his personal life suffers, leaving him feeling empty and disconnected.

Through the clever use of visual storytelling, the ad implies that in the pursuit of financial success, it's easy to overlook the things that truly matter – love, connection, and personal fulfillment. The empty room serves as a metaphor for the emptiness one can feel when their priorities are misplaced.

Towards the end of the commercial, the scene transitions to the present day, where the same man now sits in a warmly lit room filled with family photos, books, and cherished memories. He expresses gratitude for finding Personal Capital, a financial management platform that helped him gain control over his finances, allowing him to focus on what truly matters in life.

The purpose of the "Empty" TV spot is to illuminate the importance of financial planning and thoughtful money management. It urges viewers to reflect on their own lives and consider whether they too are prioritizing financial success at the expense of personal fulfillment.

Through its emotionally charged storytelling, the ad successfully captures the viewer's attention and delivers a powerful message. It reminds us all to reassess our values, find balance, and make choices that align with our long-term goals and dreams.

Overall, the "Empty" TV spot serves as a reminder that true wealth is not just measured in dollars and cents, but also in the relationships we nurture and the experiences we cherish. It encourages viewers to take control of their financial future and live a life filled with purpose and meaning.

Personal Capital TV commercial - Empty produced for Personal Capital was first shown on television on September 20, 2016.

Frequently Asked Questions about personal capital tv spot, 'empty'

Is Personal Capital safe? Personal Capital is a trustworthy and legitimate FDIC-insured company and offers several services. In terms of cash management, Personal Capital Cash is a good fit for those who want to track their spending, investments and overall net worth on a single platform.

Free app. Personal Capital doesn't charge a fee for its app and all the features it offers. If you decide to use its wealth management services, there is a fee for that. But everything else is available for free.

EmpowerEmpower Services Holdings, L... Personal Capital/Parent organizations

Wealth management fees and minimum A rate of 0.89% on your first $1 million in investments is lower than the average financial advisor fee. However, it's still more than what many of the best robo-advisors charge. While Personal Capital offers a quality wealth management service, you could find more affordable options.

Personal Capital

TypeSubsidiary
Area servedUnited States
Key peopleJay Shah (President)
AUM$21.9 billion
Number of employees1,193

The only fee involved with Personal Capital is for its wealth management services, which are optional. Fees for Personal Capital wealth management depend on the amount of investment assets under management. For up to $1 million in investment assets, Personal Capital charges an annual fee of 0.89%.

Free app. Personal Capital doesn't charge a fee for its app and all the features it offers. If you decide to use its wealth management services, there is a fee for that. But everything else is available for free.

Vyzer (Best Personal Capital Alternative for High-Net-Worth Individuals) represents the best Personal Capital alternative for high-net-worth individuals found on this list. It offers investment portfolio tracking, financial planning tools, and wealth management solutions for both public and private investments.

Personal Capital is a financial planning, money management, and investing app in one. It allows you to connect your accounts to the app's dashboard so you can monitor everything in one place. That includes bank accounts, credit cards, retirement accounts, investments, and any other financial account you have.

It's not yet profitable but nearly breaks even, Ascher says. “We had no need to sell. We have plenty of cash.” The company has raised $290 million in funding since its 2009 start. Personal Capital's 22,661 customer count is barely higher than the 22,200 it had last fall.

This app is right for: Consumers who want to optimize their retirement planning and their investment portfolios. Personal Capital's retirement planner, budgeting, and investment tools are some of the best you'll find from any of the best budgeting apps.

Vyzer (Best Personal Capital Alternative for High-Net-Worth Individuals) represents the best Personal Capital alternative for high-net-worth individuals found on this list. It offers investment portfolio tracking, financial planning tools, and wealth management solutions for both public and private investments.

Videos

Watch Personal Capital TV Commercial, 'Empty'

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Advertisers of the Personal Capital TV Spot, 'Empty'

Personal Capital TV commercial - Empty
Personal Capital

Personal Capital is a renowned financial technology company that provides individuals with a comprehensive and holistic approach to personal finance management. With its user-friendly platform, Person...

Products

Products Advertised

Personal Capital Finance
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