What the Personal Capital TV commercial - Make Love Not War is about.

Personal Capital, a digital wealth management company, recently released a TV spot titled "Make Love Not War". The advertisement features a couple sitting on a couch, with one partner expressing her frustration over the other's constant war talk. In response, the other partner suggests they make love instead of fighting.

The advertisement is a clever play on the well-known anti-war slogan from the 1960s. Rather than advocating for a political ideology, Personal Capital uses the phrase to promote their mission of reducing financial stress in relationships. The ad highlights the importance of open communication about finances between partners, and positions Personal Capital as a solution to help couples better manage their money.

The spot is short, sweet, and straight to the point. It's humorous, yet relatable, and touches on a key pain point for many couples. The concept of "Make Love Not War" adds a lighthearted touch to a serious topic, and the ad ends with a clear call to action: "Talk to Personal Capital today and make love, not war".

Overall, Personal Capital's "Make Love Not War" advertisement is an effective way to raise awareness about financial stress in relationships and position the company as a solution. It's a creative take on a classic slogan that is sure to catch the attention of viewers.

Personal Capital TV commercial - Make Love Not War produced for Personal Capital was first shown on television on March 15, 2021.