What the Lays TV commercial - Joy Says What is about.

Lay's TV Spot, 'Joy Says What' Featuring Tracee Ellis Ross and Liz Jenkins

In a groundbreaking advertising campaign, Lay's has teamed up with renowned actress Tracee Ellis Ross and the hilarious Liz Jenkins to create a TV spot that is a perfect blend of wit, charm, and mouth-watering goodness. Titled 'Joy Says What', this commercial pushes the boundaries of creativity while satisfying our cravings for both laughter and snacks.

The commercial begins with a shot of Tracee Ellis Ross, known for her vibrant personality and infectious energy. She sits on a brightly colored couch, her eyes sparkling with anticipation. As the camera pans out, we see Liz Jenkins, a comedic genius known for her impeccable timing, walking towards Tracee with a mischievous grin on her face.

As the two women engage in a playful banter, the brilliance of the 'Joy Says What' concept comes to life. Tracee, the embodiment of joy, is tasked with describing the flavor of the newly launched Lay's potato chips. However, there's a catch - she can only use her facial expressions and gestures to convey her message, while Liz, the ever-curious observer, must decipher what she means.

What follows is a delightful display of non-verbal communication, as Tracee's expressive face contorts into various expressions - from wide-eyed excitement to exaggerated lip-smacking. Liz, with uncontainable excitement, tries to match each expression with a flavor, unveiling the diverse and delicious range of Lay's chips.

The commercial takes us on a rollercoaster ride of emotions, as Tracee's infectious joy and Liz's side-splitting reactions make the spot an unforgettable experience. The camera captures every burst of laughter, every raised eyebrow, and every surprised gasp, creating a sense of immersion that draws the viewers into the world of Lay's.

Throughout the commercial, the vibrant colors and upbeat music add to the overall energy, keeping the audience engaged and tapping their feet. The seamless chemistry between Tracee and Liz is demonstrated in their effortless comedic timing, bringing the concept to life and leaving viewers craving Lay's chips.

As the commercial draws to a close, we are left with a sense of satisfaction and a desire to try every flavor seen on screen. Lay's has successfully created a TV spot that not only showcases their delicious products but also celebrates the power of joy and connection through non-verbal communication.

'Joy Says What' is a TV spot like no other, elevating the art of snack advertising to new heights. With Tracee Ellis Ross and Liz Jenkins at the helm, Lay's has transformed the mundane act of describing flavors into a captivating and unforgettable experience. So, the next time you find yourself yearning for a snack that brings joy to your palate, reach for a bag of Lay's, because joy doesn't need words to be shared.

Lays TV commercial - Joy Says What produced for Lay's was first shown on television on October 19, 2020.