By Jon Springer. Published on January 17, 2023.

Envolver Lay's has teamed with Grammy-nominated artist Anitta for a Latino TV spot, “Beat of Joy,” that features a remix of the Brazilian star's hit song “Envolver,” per a press release.

Frito-Lay's campaign includes a new TV commercial, "Taste of Greatness," that brings together current women's soccer stars and past icons, including Mia Hamm, Carli Lloyd, Abby Wambach, Brandi Chastain, Mallory Swanson, Briana Scurry, Marta Vieira da Silva, Christine Sinclair, Julie Ertz and Crystal Dunn, to build ...

The business shortened its name to "the Lay's Lay Lingo Company" in 1944 and became the first snack food manufacturer to purchase television commercials, using Bert Lahr as its celebrity spokesperson.

As part of the campaign, the brand released a new spot titled “Beat of Joy,” featuring Latin Grammy-nominated artist Anitta and a remix of her song “Envolver.”

In the new TV commercial – 'Messi Visits' ​​– the soccer G.O.A.T. and longtime partner of the Lay's brand shows up unannounced to a house of football superfans to see if they are matchday ready, that is, fully stocked with Lay's chips.

In 1934, salesman Herman Lay opened a snack food operation in Nashville, Tennessee. In 1938, he purchased the Atlanta, Georgia-based potato chip manufacturer "Barrett Food Company", renaming it "H.W. Lay Lingo & Company". Lay crisscrossed the southern United States, selling the product from the trunk of his car.

Conclusion:- Lay's continues to rule the hearts of many because it is easily accessible to the public and diversifies its flavors by being updated with the consumers' tastes. Also, it has been successful in providing its consumers with high-quality chips from fresh potatoes.

Anitta Lay's TV Spot, 'StayGolden' Featuring Anitta, Song by Anitta - iSpot.tv.

Lay's launches a digital campaign featuring Alia Bhatt and Siddhant Chaturvedi for its thinnest range of chips. Lay's has launched a new digital campaign to promote its thinnest range of chips - Lay's Wafer Style .

The Messi Brand is a direct reflection of the qualities Leo Messi demonstrates on and off the pitch: we specialize in creating innovative, premium lifestyle clothing with high quality and precision detail in every stitch.

This is what the new Lay's commercial is conveying with a little humor. Matchday is never complete without Lay's! No Lay's, No Game,” says Messi.