The sport with the least amount of ads is soccer, with 86% of the time spent watching the game actually being played. The game consisting of two 45-minute halves with no interruptions means fans are only forced to spend 7% of their time watching commercials during the halftime break.

Football (American) has many instances of stop-play where clock must be stopped. For example; ball is thrown offside, change in possession of ball, between "downs", etc. Soccer is more constant ongoing play with almost no stoppage time, rendering no time for regular length commercials.

So, they're doing what they always do in a time out -- confer with coaches, etc. In some cases there's what's called "television time out", which is a time out built into the game for the convenience of the TV networks. But the result is the same -- the players take a time out and refine their strategy.

This happens because some companies seem to invest more in making ads for their games than actually developing them. As a result, they run ads that are completely untrue to the game's look and feel. For example, cinematic ads that resemble movies or series.

Why did so many developers invest in them? Some developers also use them as a way to gauge user interest in new game mechanics. When faced with the tremendous success of their fake ads, Playrix included some of the fake gameplay as mini-games in Homescapes and Gardenscapes. For most of them, it's about CPI.

Especially for the small ones. Large companies have more resources, power, and a strong brand. All of this gives them an advantage when promoting new games. For this reason, small or new studios often decide to use deceptive advertising to stand out from the competition and put their new games under the spotlight.

During the breaks, players rest a bit, or discuss strategy. The two minute warning in football nowadays exists pretty much so they can run ads. The reason for it has gone away, since the scoreboard clock is more or less official, and no one needs to be “warned” there are two minutes remaining.

This is technically illegal advertising because it misleads consumers. But because the games are free, there is no dollar-value in damages the consumers could present to a court. So it's difficult to build a case against this practice.

App developers can maximize revenue by exploring non-ad-based monetization strategies such as in-app purchases, subscriptions, brand partnerships, crowdfunding, data monetization, hybrid models, affiliate marketing, white-labeling, donations, and user-generated content while maintaining a positive user experience.

How to block ads on Android by changing the DNS

1. Head to Settings > Network and Internet > Advanced > Private DNS.
2. Choose the option Private DNS Provider Hostname.
3. Enter "dns.adguard.com" and Save.
4. That's it! You'll no longer see any in-app ad ads or pop-ups on browsers.

There are as an ad could install malicious code with it at some point. It tracks also you, your location, and your activity. It will use storage, recourses, data, and battery on the device.