Alicia Silverstone Alicia Silverstone is Cher Horowitz once again. The actor reprised her iconic role in a “Clueless”-themed ad for Rakuten that ran during the Super Bowl. The commercial opens with Silverstone walking to the front of a crowded high school classroom.

The 46-year-old actress reprises her iconic role in the Rakuten 2023 Super Bowl commercial, airing on Sunday (February 12) during the big game. "When Rakuten asked me to do it, I thought it was a really smart idea - like, completely perfect - because Cher is one of film history's most iconic shoppers," Alicia said.

Alicia Silverstone and Elisa Donovan reprise their Clueless roles as Cher Horowitz and Amber Mariens, respectively, in a new ad for Rakuten, which the company released in full on Monday ahead of its run during the upcoming Super Bowl.

In teasers released so far for the ads that will surround the 2023 game, celebs like Alicia Silverstone and John Travolta are taking fans back to the parts that made them famous. Silverstone slips into Clueless icon Cher Horowitz's yellow plaid suit to promote Rakuten alongside former costar Elisa Donovan, 52.

Alicia Silverstone For a new Super Bowl ad for cash-back shopping platform Rakuten, Alicia Silverstone slipped into a yellow tartan skirt to reprise her star-making turn in Amy Heckerling's iconic 1995 comedy Clueless. But when it comes to the big game, it turns out Silverstone is just as adorably oblivious as Cher Horowitz.

Alicia Silverstone reprised her Clueless role for a Super Bowl LVII commercial. The actor slipped into her yellow plaid outfit for a TV spot promoting the Rakuten service. Check out the throwback in the video posted above.

Later this month seasons of reality TV faves Survivor and America's Next Top Model will be on their way out, along with beloved movies like Bridget Jones's Baby, The Color Purple, and Clueless.

Watch all you want. Alicia Silverstone, Paul Rudd and Brittany Murphy star in Amy Heckerling's teen classic, a riff on Jane Austen's "Emma."

Now 46, a generation away from Clueless, Silverstone says she's “doing life right.” “It's isn't easy, being an activist, a mother and an actress all at the same time. But I'm doing my best,” she says. “I continue to do speaking engagements about health and our earth, all of that is really meaningful to me.

Alicia Silverstone returns as Cher from 'CLUELESS' in the Rakuten #SuperBowl ad.

Alicia Silverstone Alicia Silverstone, 46, slips back into character as her Clueless character Cher Horowitz in Rakuten's Super Bowl 2023 ad. She wore the yellow plaid suit from the movie including knee-high white socks and sky-high black heels. Silverstone styled her fabulous blonde hair down the middle and past her shoulders.

1999 Cher (1999) The pop singer was topping the charts at the time and brought an undeniable star power to the Super Bowl stage. She put her stamp on the song, without changing it too much.