Rakuten Group offers a variety of services in e-commerce, fintech, digital content and communications to many users all over the world.

Rakuten Group's 70+ businesses span a broad range of online and offline services, including e-commerce, travel, digital content, fintech, such as credit cards, banking, securities, insurance, electronic money and smartphone app payments, communications, including a mobile carrier service, and professional sports.

Rakuten Group Inc (Rakuten) operates in the e-commerce, digital content, communications, and FinTech sectors. It primarily offers internet-based services to individuals, communities, businesses and society.

Rakuten was founded as MDM, Inc. by Hiroshi Mikitani on 7 February 1997. The online shopping marketplace Rakuten Shopping Mall (楽天市場, Rakuten Ichiba) was officially launched on May 1, 1997. The company had six employees and the website had 13 merchants.

Rakuten Card shook up the industry by abolishing fees and showering shoppers with a generous serving of loyalty points with every purchase. The credit card's popularity only grew as Japan made its gradual shift towards a cashless economy.

Who uses Rakuten Attribution?

Founded by Mikitani in 1997, Rakuten is the largest e-commerce site in Japan and with a market cap of $13.5 billion and annual sales of over $4 billion; it is one of the biggest Internet companies in the world.

・The Rakuten Group recorded revenue growth in all three segments in Q1 FY2023: Internet Services, FinTech and Mobile. Consolidated revenue was 475.6 billion yen, an increase of 9.3% year-on-year (YoY), marking the highest revenue ever recorded by the Rakuten Group in the first quarter of a fiscal year.

Rakuten is a pretty low-lift way to score cash back for online and in-store purchases. The cash back you earn can be used for literally anything, too - it can be extra spending money, you can use it to boost your savings and investments or it can be used to make extra payments toward high-interest debt.

Rakuten Reviews FAQs Is Rakuten a good company to work for? Rakuten has an overall rating of 3.6 out of 5, based on over 2,987 reviews left anonymously by employees. 67% of employees would recommend working at Rakuten to a friend and 57% have a positive outlook for the business.

Rakuten is a pretty low-lift way to score cash back for online and in-store purchases. The cash back you earn can be used for literally anything, too - it can be extra spending money, you can use it to boost your savings and investments or it can be used to make extra payments toward high-interest debt.

Content Marketing Strategies Rakuten uses Branding & promotional content on all the platforms. It uses all the social media platforms to share its branding & promotional content. It shapes the content into action-oriented. It also releases press releases to tell about the company's work.