Using the tagline "Where the World Comes Together" to highlight big space-design changes, the 82-year-old brand is adapting to satisfy the next generation of travelers. Rob Carey | May 21, 2019.

About Sheraton

Slow room service, no wake up call, uncontrollable noise, poor food quality, a bad bed or other large problems that cannot be fixed will result in an apology plus credit for a free room night or meal; or a gift certificate good for one night at another Sheraton; or Starwood Preferred Guest points.

Sheraton's 3 core values are warm, connected, community. This is something we strive to provide our guests everyday with a smile on our face :)

• 4.

A hotel's target market is the specific subset of all hotel customers that a particular property tries to get business from. This could be business travelers for a hotel near an airport or conference center, and families on vacation for resorts in Orlando.

Hotel target market segments examples – types of travellers segmented into broad groups:

• Backpackers.
• Retirees.
• Families.
• Solo travellers.
• FIT's (free independent travellers)
• Couples.
• Vacationers.
• Adventurers.

A customer promise is a simple reassurance that a brand will deliver on every customers' expectations. It can be as simple as “We promise to deliver your pizza in 20-minutes or you get it free” to “We will provide you with the best after sales service”.

Core values are the deeply ingrained principles that guide all of a company's actions; they serve as its cultural cornerstones. Collins and Porras succinctly define core values as being inherent and sacrosanct; they can never be compromised, either for convenience or short-term economic gain.

Cornerstones

• Delivering Quality.
• Living Integrity.
• Supporting Community.
• Growing Profitability.
• Having Fun.

Business travellers, tour groups, small conference groups and individual tourists are some examples of target customers of a hotel. Hotels with suites are one of the major luxury hotel market segmentations, giving more space to guests with a separate living room in their hotel space.

So, what types of customer can we identify in hospitality?

• Families. Families are one of the classics in the hotel sector and this type of customer has essentially had the same priorities for years.
• Tourists.
• Travellers.
• Special.
• Business.
• Luxury.
• Eco-friendly.

Hotel target market segments examples – types of travellers segmented into broad groups:

• Backpackers.
• Retirees.
• Families.
• Solo travellers.
• FIT's (free independent travellers)
• Couples.
• Vacationers.
• Adventurers.