The chicken chain introduced cows and the message 'Eat mor Chikin' on a billboard in 1995. It's been so successful that Chick-fil-A has stuck with the campaign ever since. The cow campaign plays off the idea that cows want people to eat more chicken so they will in turn not be eaten.

With 25 grams of protein and just 140 calories for the 8-count entrée, the Grilled Nuggets are the perfect guilt-free option for those craving a tasty meal or snack. These boneless chicken bites also have less than one-third the daily cholesterol recommendation and are free of trans fat.

Crew members in each restaurant make the nuggets from "real, fresh chicken breast" every day. The secret to the tender meat and delicious flavor also lies in Chick-fil-A's proprietary marinade of lemon, sea salt, garlic, and herbs.

1995 Who are the Chick-fil-A Cows? Since that day in 1995, the Cows have been a part of the Chick-fil-A story, spreading mischief and fun wherever they go. From billboards to buildings, TV to radio, the Cows will stop at nothing to broadcast their message of self-preservation.

Many of the company's values are influenced by the Christian religious beliefs of its late founder, S. Truett Cathy (1921–2014), a devout Southern Baptist. Reflecting a commitment to Sunday Sabbatarianism, all Chick-fil-A restaurants are closed for business on Sundays, Thanksgiving, and Christmas Day.

In 1946, S. Truett Cathy opened a tiny diner called the Dwarf Grill (now known as The Dwarf House® restaurant) in Hapeville, Georgia. It was in this diner where Truett developed the signature original Chick-fil-A® Chicken Sandwich and the quality service for which the family-owned business is known.

9 Healthy and Delicious Chick-Fil-A Orders

• Grilled Chicken Sandwich | Chick Fil A.
• Grilled Chicken Cool Wrap | Chick-Fil-A.
• Grilled Nuggets | Chick-Fil-A.
• Egg White Grill | Chick-Fil-A.
• Greek Yogurt Parfait | Chick-Fil-A.
• Grilled Market Salad | Chick-Fil-A.
• Superfood Side | Chick-Fil-A.
• Chicken Noodle Soup | Chick-Fil-A.

Bite-sized pieces of freshly marinated boneless breast of chicken, grilled for a tender and juicy backyard-smoky taste. Available with guest's choice of dipping sauce.

While you can choose between topping it with strips, nuggets or a grilled filet, the healthiest choice is the grilled filet. Ordering it with no chicken at all brings the calorie count down to just 210.

Breading and deep frying both add unnecessary fats and calories to the meal, taking away from some of its nutritional value. Opting for grilled or baked chicken will provide you with that lean protein source that will help you stay on track with your health goals.

The change is part of Chick-fil-A chief marketing officer Jon Bridges' plan to create a "Cows-plus" marketing strategy. He wants the cows to remain part of the company's marketing, but also wants to expand into other topics that go beyond the mascot. Become a business insider with the latest news.

Holstein cows The Holstein cows appear on promotional material, including commercials, advertisements, and billboards, holding signs with different variations of the cow's request for customers to eat more chicken.