What the AT&T Wireless TV commercial - Dile a tu mamá is about.

AT&T Wireless TV Spot, 'Dile a tu mamá' is a commercial that was released by AT&T, a telecommunications company that provides wireless services to consumers in the United States. This Spanish-language TV spot was created to promote their Unlimited &More Premium plan and featured a family that is trying to bring their mom into the modern age of streaming and video chat.

The commercial starts with a young boy calling his grandmother on an old flip phone that she struggles to hear from. The boy's mother, overhearing the disjointed conversation, takes the phone and attempts to fix the issue. After failing, she recommends switching to the AT&T Wireless Unlimited &More Premium plan, which comes with free HBO and streaming services.

The family then proceeds to show the grandmother how to use video chat, much to her confusion and reluctance. The young boy chimes in, translating technological jargon to his grandmother in a way that resonates with her. The mother later informs her son to tell his grandmother to switch to AT&T and "tell your mother too" via the Spanish phrase, "Dile a tu mamá."

This commercial creatively targets the Hispanic community in the United States, highlighting and appealing to the cultural role of family in the community. Additionally, the use of Spanish language resonates with the audience, further increasing the relatability of the commercial.

In conclusion, AT&T's Wireless TV Spot, 'Dile a tu mamá', showcases a heartwarming family moment that also serves to highlight the benefits of the Unlimited &More Premium plan and how it can help bring families closer.

AT&T Wireless TV commercial - Dile a tu mamá produced for AT&T Wireless was first shown on television on November 11, 2020.