What the Progressive TV commercial - Tagalongs is about.

Title: Progressive TV Spot Review: 'Tagalongs'

Introduction:In the world of insurance commercials, Progressive has made a name for itself with its entertaining and memorable ads. One of their standout TV spots is the charming and hilarious 'Tagalongs' commercial. This particular ad showcases Progressive's wit and creative storytelling while delivering its core message. Let's delve into the details of this commercial and explore what makes it so special.

Synopsis:The 'Tagalongs' commercial opens with a scene set in a suburban neighborhood during Halloween. We see the main character, Jamie, dressed as a girl scout, leading her troupe of eager tagalongs (little girls dressed in girl scout uniforms) as they go door-to-door, collecting candy. However, the plot thickens when Jamie rings the doorbell of Flo, the iconic Progressive spokesperson.

Flo appears at the door, accompanied by her trusty sidekick, the Progressive Box. Much to Jamie's surprise, Flo informs her that the usual exchange of treats won't be necessary. Instead, Flo offers Jamie her own unique treat - Progressive's famous savings on car insurance.

Amid Jamie's confusion, Flo explains how Progressive's rates can help people save money, leaving them with more cash for other things, like buying delicious cookies from girl scouts. The commercial takes a comedic twist as Jamie's adorable tagalongs swoop in, planning to sell their cookies to Flo and the Progressive Box.

As the tagalongs eagerly present their treats to the Progressive duo, Flo and the Box put their negotiating skills to use. In a lighthearted exchange, they cleverly try to negotiate lower prices and even pitch their own alternative treats, much to the amusement of Jamie and the viewers. Ultimately, the commercial ends with the young Jamie seemingly impressed by Flo's cleverness, sparking laughter and providing an entertaining conclusion.

Analysis:The 'Tagalongs' commercial is a prime example of Progressive's ability to blend humor and effective advertising messaging seamlessly. The creative team behind the ad successfully captures the attention of the audience through relatable Halloween imagery and incorporates elements of storytelling to engage viewers.

What sets this commercial apart is the unexpected and amusing interaction between Jamie, Flo, and the Progressive Box. By using playful banter and humor, the commercial effectively conveys Progressive's brand personality, showing that they are a company that knows how to have fun while offering valuable savings.

Furthermore, the ad cleverly showcases how Progressive understands the importance of saving money for everyday consumers. By linking the concept of saving on car insurance to

Progressive TV commercial - Tagalongs produced for Progressive was first shown on television on March 2, 2014.