What the Swiss America TV commercial - What Would you Do? is about.

Swiss America is a leading precious metals firm that has been in the business for over 35 years. In one of its most memorable TV spots, the company asks the question, "What would you do?" The commercial, featuring the legendary American singer Pat Boone, encourages viewers to consider their own financial preparedness and the role that gold and silver can play in safeguarding their assets.

Beginning with a powerful instrumental score and a striking visual of a chessboard, the TV spot builds tension as Pat Boone poses the all-important question, "What would you do if...?" He points out that a crisis can hit anyone, at any time, and that it's important to be prepared. The commercial goes on to highlight some of the most common financial triggers that can catch people off-guard, such as stock market crashes, inflation, and geopolitical instability.

Throughout the commercial, images of Pat Boone are interspersed with footage of soaring birds, rustling leaves, and other natural scenes, emphasizing the timeless and enduring nature of gold and silver. In a voice-over, Pat Boone encourages viewers to consider what they would do in the event of a financial crisis, and the role that precious metals can play in protecting their wealth.

The Swiss America TV spot, 'What Would you Do?', is a powerful and thought-provoking advertisement. It successfully draws attention to the importance of financial preparedness, and encourages viewers to consider their own plans for safeguarding their assets. Featuring the iconic presence of Pat Boone, and with its expertly-crafted visuals and score, the commercial is a timeless reminder of the importance of precious metals in any comprehensive financial strategy.

Swiss America TV commercial - What Would you Do? produced for Swiss America was first shown on television on February 3, 2015.