In its latest ad, New Balance enlisted the help of Kawhi Leonard, Zach LaVine, Dejounte Murray, Jamal Murray, Darius Bazley, and Aaron Nesmith to promote an unreleased basketball shoe.

New Balance Press Box : Shohei Ohtani Video.

“Call Me Coco Champion.” Last year, Gauff extended her New Balance contract after becoming the only active player in pro women's tennis with a signature sneaker. And, at this year's US Open, she laced up her shoe, the New Balance CG1, en route to winning her first career Grand Slam title.

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The brand declares that the time is 'now' for today's generation to energize culture and create positive action themselves, without waiting for permission.

Kathie Lee Gifford - Other works - IMDb.

Like most sports personalities Ali was not short of an endorsement deal or two working with sports brand Adidas, a 90s Super Bowl ad for Pizza Hut and, more recently, a CGI spectacular for Porsche.

The 19-year-old has been sponsored by the Boston-based athletic company since 2018.

There's a Better Way to Measure TV & Streaming Ad ROI James, a business owner and athlete, trusts Balance of Nature to help keep him healthy. He claims the supplements have made a difference in his life by increasing his endurance on the tennis court.

Singer IU Singer-songwriter and actress Lee Ji-eun, better known by her stage name IU, is without a doubt one of Korea's biggest names in entertainment today.

“We Got Now champions a global generation fearlessly redefining themselves in pursuit of their passions,” said Chris Davis, Vice President of Global Marketing at New Balance. “New Balance believes in the power of now. It's true the future belongs to everyone. But it's right now that is ours.”

Since its founding in 1906, New Balance has had a “laser focus on the product, above all else.” The company puts quality and performance first, making sure all of their shoes and apparel feature high levels of craftsmanship and durability.