Sign up to track 374 nationally aired TV ad campaigns for BMW, a Super Bowl advertiser. In the past 30 days, BMW has had 1,110 airings and earned an airing rank of #870 with a spend ranking of #230 as compared to all other advertisers.

2023 BMW i7 TV Spot, 'The Symbol of Culture' Song by KrisSweden [T2]

BMW's advertising campaigns often focus on the features and benefits of specific models. This includes highlighting performance features, technological innovations, and design elements that make BMW cars stand out from the competition.

Long-range and mid-range television and radio advertising are one of BMW's go-to tactics to increase brand exposure. Special promotions like the BMW Road Home Sales Event encourage customers to take advantage of a limited-time offer for select models.

The Nyxx – Don't Wake Me Up (The new BMW 3 series) – Official Audio - YouTube.

BMW XM TV Spot, 'Inspiring' Featuring Byron Buxton, Ozzie Albies, Walker Buehler, Nestor Cortes Jr. [T1] - iSpot.tv.

BMW's marketing strategy is centred around their strong dedication to brand positioning. BMW is more than just a company that makes cars. It represents luxury, exceptional craftsmanship, and the pure joy of driving. The brand's tagline, "The Ultimate Driving Machine," is something that has really stuck with consumers.

STRATEGIC APPROACH. We focus on our customers and meet their needs which differ across the world. We combine pioneering technologies, emotional products, and personalised customer support to create a unique overall experience.

2023 BMW i7 TV Spot, 'The Symbol of Culture' Song by KrisSweden [T1]

HARMAN KARDON SOUND SYSTEM.

BMW XM TV Spot, 'Speechless' Featuring Byron Buxton, Ozzie Albies, Walker Beuhler [T1] - iSpot.tv.

Los Angeles Dodgers pitcher Walker Buehler, Minnesota Twins center fielder Byron Buxton, New York Yankees pitcher Nestor Cortes Jr., and Atlanta Braves second baseman Ozzie Albies were left speechless after getting the ride of a lifetime.