What the MailChimp TV commercial - KaleLimp is about.

Title: MailChimp TV Spot: 'KaleLimp'

Introduction: The MailChimp TV Spot titled 'KaleLimp' takes viewers on a whimsical journey into the imaginary world of a brand-new vegetable superhero called KaleLimp. This advertisement showcases MailChimp's commitment to creative storytelling as they introduce their audience to a quirky and exciting character who embodies the essence of their brand.

Synopsis: The ad starts with a bustling cityscape where chaos ensues as people panic due to a kale shortage. Just as despair begins to set in, a vibrant leafy figure swoops down from the sky - it's KaleLimp, the ultimate savior!

Amidst the chaos, KaleLimp showcases his unique abilities to solve everyday problems. With effortless grace, he uses his superpower to grow kale from unsuspecting places like bus stops, rooftops, and even from cracks in the sidewalk. People rejoice as they witness this incredible transformation and the city is filled with a newfound joy.

Throughout the spot, the catchy tune of "KaleLimp! KaleLimp! The hero we can depend on!" plays in the background, further enhancing the energetic and lighthearted atmosphere.

As the ad continues, we learn that KaleLimp owes his remarkable powers to none other than MailChimp. The name is playfully highlighted, emphasizing the role of MailChimp as the catalyst behind this comic-book-style ad. It portrays MailChimp as a brand that not only provides practical solutions but also encourages creativity and imagination.

The commercial concludes with a city buzzing with excitement, kale flourishing in every corner, and people celebrating their hero, KaleLimp. His vibrant green costume, decorated with the MailChimp logo, establishes an unmistakable connection between the brand and the superhero.

Takeaway: By featuring KaleLimp, MailChimp successfully showcases their unique approach to branding and marketing. This TV spot demonstrates that MailChimp not only understands their customers' needs but also embraces their creativity and imagination. The ad captures attention, leaves a lasting impression, and solidifies the brand's identity as an innovative and vibrant company.

In summary, MailChimp's 'KaleLimp' TV spot showcases their commitment to engaging storytelling, creativity, and practical solutions. Through the adventures of KaleLimp, viewers witness the power of MailChimp in cultivating a sense of excitement and wonder around their brand.

MailChimp TV commercial - KaleLimp produced for MailChimp was first shown on television on February 20, 2017.