Whassup? (also known as Wazzup) was a commercial campaign for Budweiser beer from 1999 to 2002. The first spot aired during Monday Night Football on December 20, 1999. The ad campaign ran in much of the world and became a pop culture catchphrase, comically slurring "what's up?".

"Here Comes the King" is a well-known advertising jingle written for Budweiser, whose slogan is "The King of Beers." Budweiser is the flagship brand of the Anheuser-Busch brewery. Copyrighted in 1971, the music and lyrics are by Steve Karmen, who also wrote six other jingles for Anheuser-Busch.

America's notorious sweet tooth preferred the "sweeter" taste of beers like Budweiser, the Times claimed. The lesson was repeated constantly when competing breweries tried to reintroduce darker beers and were met with failure. Of course, over a century later, all that would begin to reverse.

'Wassup? ' did a lot to drive business for the beer giant, too. Reports by the New York Times indicate that it helped Anheuser-Busch boost sales by some 2.4m barrels. In the two decades since the spot originally aired, countless other iterations of the ad have appeared.

King of Beers Budweiser's slogan, the “King of Beers,” is as recognizable as its Clydesdales. But it wasn't always those exact words. Let's start from the beginning: German immigrant Adolphus Busch arrived in the United States in 1857. A few years later, he married Lilly Anheuser and began working at his father-in-law's brewery.

Budweiser 2013 Super Bowl TV Spot, 'Brotherhood' Song by Fleetwood Mac.

New York CNN Business - Budweiser's slogan, the “King of Beers,” is as recognizable as its Clydesdales. But it wasn't always those exact words. Let's start from the beginning: German immigrant Adolphus Busch arrived in the United States in 1857.

The Budweiser lager that we all know today was inspired by a trip Adolphus Busch took to the Budweis region of the Czech Republic. Naturally, he named his beer after the region – Budweiser means “of Budweis”.

The campaign came from a short film created by Charles Stone III, 34, a music video director. Called ''True,'' the film shows Mr. Stone and his friends from the Philadelphia area where he was raised, greeting one another with the slang phrase ''Whassup'' -- always with their mouths wide open and tongues wagging.

The main message of this commercial was to demonstrate that your “buds” will always be there for you, in other words Budweiser is always there for you. This commercial immediatly starts off with the puppy popping his head out of the hay that lyes in the horses stall.

BUDWEISER. Because You Deserve What Every Individual Should Ever Receive. BUDWEISER. Because U Deserve What Every Individual Should Ever Require (beer slang) BUDWEISER.

Let Her Go Passenger's international hit single “Let Her Go” was chosen as the soundtrack to Budweiser's heartwarming 2014 Super Bowl spot, titled “Puppy Love.” The commercial premiered on the Today on January 29 and immediately went viral, gaining upwards of 15 Million views in 24 hours.