What the The Salvation Army TV commercial - Alter is about.

The Salvation Army TV Spot, 'Alter' is a powerful and emotional ad that speaks to the organization's mission of helping those in need. The ad starts with a young girl sitting alone in a dark room, looking downcast. The room slowly transforms into a church as a glittery, gold curtain draws back, revealing a large cross on the altar.

The camera then focuses on a group of people standing at the altar, and we hear their stories of struggle and hardship. They speak about addiction, homelessness, and loneliness, all of which are common issues The Salvation Army works to combat.

The ad then shifts to show volunteers in action, giving out food, blankets, and other supplies while providing comfort to those in need. These scenes are interspersed with the stories of the people at the altar, who are shown receiving help and support from The Salvation Army.

Throughout the ad, a series of title cards emphasize the message that The Salvation Army is there to help anyone in need, regardless of their background or circumstance. The ad ends with a call to action, urging viewers to donate to The Salvation Army and support their mission of helping others.

Overall, The Salvation Army TV Spot, 'Alter' is a powerful and inspiring ad that highlights the important work the organization does in helping those in need. By showcasing real stories and emphasizing the message of hope and support, the ad encourages viewers to get involved and make a difference in their communities.

The Salvation Army TV commercial - Alter produced for The Salvation Army was first shown on television on May 14, 2021.