What the State Street Global Advisors TV commercial - Cycling is about.

State Street Global Advisors is a renowned investment management firm that has been providing expert financial advice to investors for over 40 years. The company is known for its forward-thinking and innovative approach, and it is no different when it comes to advertising.

The State Street Global Advisors TV Spot, 'Cycling' Song by Paul Reeves is one of its most innovative advertisements to date. The ad features a group of women cycling through the streets of New York City. The women are dressed in all black, with fluorescent pink helmets and safety vests. As they cycle, they weave through the city's traffic, displaying impressive bike handling skills.

The advertisement's accompanying soundtrack is an ethereal song titled "Cycling" by Paul Reeves. The song's lyrics are about cycling and the sense of freedom it brings. The catchy tune adds to the ad's overall appeal, making it impossible to ignore.

The cycling theme is an essential component of the advertisement. It's a symbol of the company's values, emphasizing the importance of moving forward, pushing boundaries, and staying ahead of the curve.

The ad's core message is clear, concise, and impactful. It promotes State Street Global Advisors' commitment to promoting gender diversity on corporate boards and encourages investors to do the same in their own organizations. The advertisement highlights the firm's unique approach to investing, acknowledging that diversity is essential to long-term success.

Overall, the State Street Global Advisors TV Spot, 'Cycling' Song by Paul Reeves is a brilliant advertisement that captures the spirit of the company perfectly. The ad is innovative, engaging, and thought-provoking, making it a standout in the world of financial advertising.

State Street Global Advisors TV commercial - Cycling produced for State Street Global Advisors was first shown on television on September 6, 2022.