What the FootJoy Premiere Series TV commercial - A Modern Classic is about.

The FootJoy Premiere Series TV spot titled "A Modern Classic" features the latest addition to the Premier Series collection of golf shoes. The ad showcases the shoe's classic design merged with modern technology, making it the perfect fit for golf players who like to mix vintage style with contemporary flair.

The ad starts with a golfer carrying his club bag and walking onto the golf course, with a close-up of his FootJoy Premiere Series shoes. The camera then zooms in on the intricate details of the shoe's design, highlighting its clean lines and signature perforations. The voiceover explains how the shoe is a "modern classic" thanks to its timeless design and cutting-edge technology.

Throughout the ad, the golfer is shown playing his shots effortlessly, with the shoe providing the support and stability needed for a successful game. As the golfer finally sinks his putt, the camera zooms back to showcase the FootJoy Premiere Series shoe, emphasizing its pivotal role in the player's victory.

The FootJoy Premiere Series TV spot successfully blends style and function, using a minimalist approach to highlight the shoe's design while communicating its benefits for golf players. It ends with the tagline "Unleash your power" encouraging golfers to have confidence in their game, a message that very much sums up the essence of the FootJoy Premiere Series collection.

FootJoy Premiere Series TV commercial - A Modern Classic produced for FootJoy was first shown on television on March 22, 2023.