What the 2014 Lexus IS TV commercial - This Is is about.

The 2014 Lexus IS TV Spot, 'This Is' is an ad campaign that aimed to showcase the new features and design of the Lexus IS model. The ad starts with a dramatic shot of the car cruising along an empty road at night, with the words "This is a rule breaker" flashing on the screen. The voiceover explains that the iconic Lexus brand is all about challenging conventional ideas and pushing the limits of what's possible.

The ad then goes on to highlight the features of the car, like its innovative technology, sleek design, and superior handling. The camera zooms in on the car's details, like its LED headlights, sharp wheel rims, and unique-looking tail light design.

Throughout the ad, the use of music, visuals, and creative graphics make for a powerful and memorable experience. The voiceover highlights the comfort and convenience of the Lexus IS, as well as its performance, stating that it's "built to stand out."

In summary, the 2014 Lexus IS TV Spot, 'This Is' is an award-winning ad campaign that perfectly captured the spirit of the Lexus brand. It demonstrated the new features of the Lexus IS model while inspiring viewers with its message of innovation and pushing boundaries. The ad remains a well-known classic and a testament to the power of strong advertising campaigns.

2014 Lexus IS TV commercial - This Is produced for Lexus was first shown on television on September 18, 2013.