Morgan Stanley TV Spot titled 'When You Think of Golf' features Cheyenne Woods and Justin Rose. The 30-second ad highlights the shared values between the brand and the sport of golf.
The ad starts with Cheyenne Woods hitting a shot on a golf course as the narrator says, "When you think of golf, you think of values like precision, innovation, and teamwork." The scene then cuts to Justin Rose walking towards the camera, a golf ball in his hand, as the narrator continues, "These are also the values that Morgan Stanley stands for."
Next, we see Cheyenne and Justin standing together, engaging in conversation. Justin tells the viewer that "overcoming obstacles and building strategies" are key to both golf and investing. Cheyenne chimes in, saying that "preparation and focus" are crucial in both pursuits.
The commercial ends with the tagline, "Morgan Stanley, committed to values shared on and off the course."
The TV spot aptly conveys Morgan Stanley's connection with golf, a sport that requires precision, perseverance, and strategic planning, much like the world of finance. The inclusion of Cheyenne Woods and Justin Rose, both accomplished golfers, lends credibility to the message and makes the ad more relatable to golf enthusiasts. Overall, the ad seems to be a clever way of positioning Morgan Stanley as a brand that values the same qualities as one of the world's most popular sports.
Morgan Stanley TV commercial - When You Think of Golf produced for Morgan Stanley was first shown on television on March 9, 2022.
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