What the Southwest Airlines TV commercial - Golf is about.

Title: Southwest Airlines TV Spot, 'Golf'

Introduction:The Southwest Airlines TV spot titled 'Golf' is a lively and humorous commercial that showcases the airline's commitment to offering travelers unmatched value and a fun flying experience. With its signature witty and engaging approach, Southwest captures the audience's attention and leaves them with a lasting impression.

Synopsis:The commercial opens on a sunny golf course as the camera pans across a group of golfers teeing off. A voiceover begins, introducing Southwest Airlines and its unique selling points. As the golfers prepare to hit their shots, they notice an airplane soaring overhead. An energetic flight attendant suddenly appears on the green, holding a flagstick in one hand and a golf club in the other.

The flight attendant, sporting the iconic Southwest uniform, exudes confidence and enthusiasm. She playfully challenges the golfers, saying, "You think you're good at golf? Well, let's see what you've got!"

The golfers, intrigued by the flight attendant's spirited invitation, are encouraged to take a break from the course and embark on a different kind of adventure. They eagerly accept the challenge, leaving their golf clubs behind and following the flight attendant towards the awaiting Southwest aircraft.

As the golfers step aboard the plane, they are greeted by the friendly Southwest crew, who guide them to their seats. The flight attendant, still holding the golf club, hands each golfer a miniature Southwest Airlines-branded golf ball.

The journey begins, with the plane taking off to the cheers and excitement of the golfers. The commercial cuts to various shots of the flight attendant and golfers having a blast onboard. They playfully swing the golf clubs and giggle, while flight attendants serve refreshments and engage with the passengers.

The voiceover reinforces Southwest Airlines' low fares, flexible policies, and top-notch customer service. The commercial concludes as the plane prepares to land, the golfers now wearing Southwest Airlines logo-branded caps and smiling with satisfaction.

The screen fades to black, and the Southwest Airlines logo appears, accompanied by the familiar tagline, "Low fares. Nothing to hide. That's Transfarency®."

Conclusion:The Southwest Airlines TV spot, 'Golf,' delivers a lively and lighthearted message that highlights the airline's commitment to providing an enjoyable and hassle-free flying experience. By infusing humor and excitement into their ad, Southwest Airlines effectively captures the attention and loyalty of viewers while demonstrating their values of affordability, transparency, and exceptional customer service.

Southwest Airlines TV commercial - Golf produced for Southwest Airlines was first shown on television on May 7, 2013.