In the late '90s and early 2000s, Men's Wearhouse was one of the most recognizable names in the world of men's fashion. This was in part thanks to a popular series of TV commercials featuring the company's Founder and Executive Chairman, George Zimmer.
One of the most memorable of these commercials was the "Buy One Get One Free" spot, which became a staple of the Men's Wearhouse advertising campaign.
The commercial opens with George Zimmer in his signature deep voice declaring, "You're gonna like the way you look, I guarantee it". Cut to a shot of a well-dressed man strutting his stuff down a busy street, as Zimmer continues, "At Men's Wearhouse, buy one suit at regular price and get a second suit for just $100 more".
The camera then cuts to several more stylish men walking through various cityscapes, each of them sporting a suave ensemble from Men's Wearhouse. Zimmer's voiceover concludes the ad with, "At Men's Wearhouse, we don't just sell suits, we guarantee satisfaction".
The campaign resonated with customers, earning Men's Wearhouse a reputation for offering good quality suits at affordable prices. More importantly, it established George Zimmer as a beloved brand ambassador, whose signature catchphrase became synonymous with the company's brand.
While Men's Wearhouse eventually did part ways with George Zimmer, his legacy lives on in these memorable commercials that helped shape the brand's identity and cement their place as one of the top sources of men's fashion in the US.
Mens Wearhouse Buy One Get One Free TV Commercial produced for Men's Wearhouse was first shown on television on August 19, 2012.
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