What the John Frieda 7 Day Volume TV commercial - Go Big and Stay Big is about.

John Frieda 7 Day Volume is a hair care product line that promises to provide salon-worthy volume that lasts for a whole week. To market this range, the brand launched a TV spot titled 'Go Big and Stay Big.'

The commercial features three women with different hairstyles, from curly locks to straight hair. The women are shown struggling with their hair, and despite their best efforts, they cannot keep their hair voluminous and bouncy for more than a day. That's when John Frieda 7 Day Volume comes to the rescue.

The ad showcases the product's key features, such as its lightweight formula that doesn't leave any residue and offers long-lasting volume. The three women with different hair types all use the product and achieve big, voluminous, and shiny hair that lasts for an entire week. The ad ends with the tagline 'Go Big and Stay Big' and the John Frieda logo.

The TV spot aims to target women who crave voluminous hair but cannot achieve it with regular hair care products. The ad acknowledges the struggle that many women face, and the solution that John Frieda's 7 Day Volume offers to help them achieve their hair goals.

Overall, 'Go Big and Stay Big' is an effective marketing strategy for John Frieda 7 Day Volume. The ad demonstrates the product's features and benefits while highlighting the brand's commitment to empowering women to feel confident and beautiful.

John Frieda 7 Day Volume TV commercial - Go Big and Stay Big produced for John Frieda was first shown on television on March 29, 2015.