Dollar Shave Club, Inc. is an American company based in Venice, California, that delivers razors and other personal grooming products to customers by mail. It delivers razor blades on a monthly basis and offers additional grooming products for home delivery.

Dollar Shave Club spends much less on advertising and marketing. So Dollar Shave club can sell their blades for less. Dollar Shave Club doesn't manufacture anything. They buy their blades from suppliers outside the US.

Michael Dubin, the founder of Dollar Shave Club, was tired of paying too much for razors every month, not to mention the inconvenience of always going to the store to pick them up. And that's exactly what sparked his big idea: why not send high-quality razors to consumers for a low monthly fee?

When Unilever acquired Dollar Shave Club for $1bn, it was a move that had onlookers abuzz about the potential of the direct-to-consumer distribution model. Seven years on, the challenger razor brand continues to perform below Unilever's ”expectations”.

When Michael Dubin and Mark Levine founded Dollar Shave Club in 2011, their vision was pure and simple: For as little as $1 a month, customers could get high-quality razors delivered right to their door.

Dollar Shave Club's supply model is also highly cost-effective. The company sources its blades and other men's grooming products from China and South Korea, and manages inventory from a single distribution center.

"I've been using these since the beginning, taking breaks to try other newer razor companies.... and I still always come back to Dollar Shave Club!" "Best blades bar none. The blades give you a close smooth shave even after many uses. Highly recommend."

The strategy of 'just $1 for any product' lets the customer pick any product for $1 when they buy from the club the first time, then upgrades into higher priced products the following month.

This business model made it possible to provide cheaper razors for consumers, since competitors like Gillette had to deal with the higher costs of retail distribution. Offering a subscription model in their space was a smart strategy that allowed Dollar Shave Club to take over more than a third of the razor market.

Dollar Shave Club's supply model is also highly cost-effective. The company sources its blades and other men's grooming products from China and South Korea, and manages inventory from a single distribution center.

Once a private company, Dollar Shave was purchased by Unilever in 2016 for approximately $1 billion. Unilever kept the club intact and it has remained a key player in the shave-subscription space with an estimated 4 million members, according to the company.

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