General Mills may be most known for its baking line including Betty Crocker and Pillsbury. General Mills owns many cereal brands including Cheerios, Trix, Lucky Charms, Count Chocola, and Cocoa Puffs. Other major brands of General Mills includes Annie's, Nature Valley, and Häagen-Dazs.

General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream.

Serving Up Food the World Loves.

General Mills: A U.S. based food company.

NEW YORK: General Mills plans to target "boomers", "millenials" and Hispanic consumers in the US, as well as middle class shoppers in China, as it seeks to drive growth in the next five years.

OUR FOUNDATION: ENGAGED PEOPLE IN A CULTURE OF LEARNING, GROWING AND BELONGING. With roots to a flour mill on the banks of the Mississippi River to now growing over 100 brands across the globe, we are always on the move.

Marketing Strategy of General Mills analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). These business strategies, based on General Mills marketing mix, help the brand succeed in the market.

1963 – The “Big G” The inspiration for our fourth company logo came from our cereal division. The first blue, cursive “Big G” appeared on a box of Twinkles cereal in 1960. That “G” became the centerpiece of cereal print advertising and commercials, reminding people that “The Big G stands for goodness.”

The case against General Mills alleged that the company failed to warn consumers about the presence of trace amounts of glyphosate in their products. The Environmental Working Group (EWG) conducted a study indicating that 470 to 530 parts per billion of the chemical could be found in Cheerios.

This U.S.-based company General Mills has had a presence in China for nearly 30 years, where it runs four manufacturing facilities and three cake kitchens. Apart from Häagen-Dazs, it also owns the dumpling brand Wanchai Ferry. The company is planning to boost investment in China.

The case against General Mills alleged that the company failed to warn consumers about the presence of trace amounts of glyphosate in their products. The Environmental Working Group (EWG) conducted a study indicating that 470 to 530 parts per billion of the chemical could be found in Cheerios.

A target market is a specific group of potential customers who a business aims to reach with its products or services. This group may share common characteristics such as age, gender, income level, education, interests, or geographic location that make them more likely to be interested in and purchase from a business.