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Ron Rudzin The company was founded in 2011 by furniture industry veteran Ron Rudzin and entrepreneur Ricky Joshi, who chose to base the company's name on the Sanskrit word sattva which means "goodness" or "purity." Rather than open a brick and mortar store, the two opted to sell their mattresses exclusively online.

Even if you don't know him by name, there's a very good chance you've seen Liev on your screen several times throughout the years. Liev has been working in the industry since the early 1990s, Why is Liev Schreiber Starring in Mattress Firm Commercials?...

All of the main components for Saatva mattresses are sourced and handcrafted in the U.S. Every Saatva mattress is made to order and arrives "factory fresh.

19 factories U.S. Unlike its direct-to-consumer competition, Saatva does not compress its mattresses in a box. Rather, the company provides free delivery and mattress removal out of its 19 factories and 159 distribution centers.

actress Grace Rex With her wan complexion and drowsy demeanor, actress Grace Rex nails it as Joanne, and she nearly steals the show. "She was actually the first to audition," Droga5 creative director Tobias Carlson tells Muse.

The pairing has been a huge hit and they've been doing commercials together for 12 years and counting. People often think that Johnny is Ryan's grandfather, but in reality, they are just longtime friends and business associates who have enjoyed putting a smile on the faces of people who see their commercials.

Ron Rudzin Saatva is a privately-held direct-to-consumer mattress company that launched in 2010. Ron Rudzin is Saatva's founder and CEO.

Saatva has flagship stores in New York City; Washington, D.C.; Los Angeles; and San Francisco.

Tempur Sealy International, Inc. Biggest companies in the Mattress Manufacturing industry in the US

Starring actor Liev Schreiber, the integrated campaign was a brand reset for Mattress Firm, with the goal of educating people on the consequences of junk sleep and helping them find the right bed for the way they sleep.

Steinhoff InternationalMattress Holding Corp. Mattress Firm/Parent organizations