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What the Saatva Mattress Memorial Day Sale TV commercial - How They Get the Beds Into Boxes is about.

The Saatva Mattress Memorial Day Sale TV Spot, titled "How They Get the Beds Into Boxes," is a fun and playful advertisement that features Ilana Becker, an American actress and comedian.

The commercial begins with Ilana sitting on a Saatva mattress, marveling at the high quality and comfort of the bed. She then turns to the camera and asks the question that is on everyone's mind: "How do they get these beds into boxes?"

As she says this, the camera cuts to a hilarious sequence of events, showing a team of workers trying to stuff an entire Saatva mattress into a tiny cardboard box. They try rolling it up, using a vacuum seal, and even pushing it with a giant spatula, but nothing seems to work.

Finally, Ilana bursts onto the scene with a solution: "Guys, you're doing it all wrong! Saatva makes their mattresses to order, so they don't need to compress them into boxes like those other guys."

With this revelation, the workers breathe a sigh of relief and the Commercial ends with Ilana lounging comfortably on a Saatva mattress - this time, without any boxes or shenanigans.

The commercial is witty, playful, and effectively highlights the unique selling point of Saatva mattresses: they are made to order and don't require compression or packing. By choosing Ilana Becker as the spokesperson, Saatva effectively adds a touch of humor and relatability to the advertisement, making it more memorable and engaging for viewers.

Saatva Mattress Memorial Day Sale TV commercial - How They Get the Beds Into Boxes produced for Saatva Mattress was first shown on television on May 15, 2023.

Frequently Asked Questions about saatva mattress memorial day sale tv spot, 'how they get the beds into boxes' featuring ilana becker

Ilana Becker (@lanibecker) • Instagram photos and videos.

Ron Rudzin The company was founded in 2011 by furniture industry veteran Ron Rudzin and entrepreneur Ricky Joshi, who chose to base the company's name on the Sanskrit word sattva which means "goodness" or "purity." Rather than open a brick and mortar store, the two opted to sell their mattresses exclusively online.

actress Gabrielle Union Created by 72andSunny, and featuring actress Gabrielle Union and her husband Dwyane Wade, an NBA star who played for the Heat for 16 years.

All of the main components for Saatva mattresses are sourced and handcrafted in the U.S. Every Saatva mattress is made to order and arrives "factory fresh.

the United States Since launching in 2010, Saatva has handcrafted every mattress in one of our 19 regional factories across the United States. All of our mattresses have always been made to order, right here in America. When you purchase a Saatva, you get a “factory fresh,” American-made mattress that's been manufactured for you.

MINNEAPOLIS--(BUSINESS WIRE)-- Today, Sleep Number Corporation (Nasdaq: SNBR), a wellness technology leader, kicked off its “Sleep Next Level™” brand positioning campaign, featuring Gabrielle Union and Dwyane Wade. The new films debut the brand's strategic partnership with global creative agency 72andSunny.

The Classic Series contains the brand's most affordable beds, ranging from about $1,000 to $2,500 for a new queen mattress. The Performance Series is designed to focus on pressure relief. Expect to pay between $2,700 and $3,200 for a queen-size bed in the Performance line.

Saatva mattresses don't come delivered in a box. There are a few innerspring mattresses that come in a box, but you should know that the durable steel coils used in an innerspring mattress get bent out of shape during the process of rolling up the mattress.

All of our mattresses have always been made to order, right here in America. When you purchase a Saatva, you get a “factory fresh,” American-made mattress that's been manufactured for you.

Eight Sleep was founded in 2014 by CEO Matteo Franceschetti, Massimo Andreasi Bassi, Andrea Ballarini, and Alexandra Zatarain.

Shelly R. Ibach (Jun 2012–)Sleep Number / CEO Shelly R. Shelly Ibach, Sleep Number® setting 40, is Chair, President and Chief Executive Officer of Sleep Number Corporation, the sleep health, science, research and innovation leader whose purpose is to improve the health and wellbeing of society through higher quality sleep.

Original Medicare does offer coverage for adjustable beds as part of a beneficiary's Part B benefits. Part B offers coverage on durable medical equipment (DME), which includes adjustable beds. Medicare will pay for 80% of the cost of an adjustable bed after you have met your Part B deductible.

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Actors

Actors who starred in Saatva Mattress Memorial Day Sale TV Spot, 'How They Get the Beds Into Boxes' Featuring Ilana Becker

Ilana Becker photo
Advertisers

Advertisers of the Saatva Mattress Memorial Day Sale TV Spot, 'How They Get the Beds Into Boxes' Featuring Ilana Becker

Saatva Mattress Memorial Day Sale TV commercial - How They Get the Beds Into Boxes
Saatva Mattress

Saatva Mattress is a well-known online mattress company that has gained popularity for its premium quality mattresses. The company was founded in 2011 and has since grown to become a trusted name in t...

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