The Saatva Mattress Memorial Day Sale TV Spot, titled "How They Get the Beds Into Boxes," is a fun and playful advertisement that features Ilana Becker, an American actress and comedian.
The commercial begins with Ilana sitting on a Saatva mattress, marveling at the high quality and comfort of the bed. She then turns to the camera and asks the question that is on everyone's mind: "How do they get these beds into boxes?"
As she says this, the camera cuts to a hilarious sequence of events, showing a team of workers trying to stuff an entire Saatva mattress into a tiny cardboard box. They try rolling it up, using a vacuum seal, and even pushing it with a giant spatula, but nothing seems to work.
Finally, Ilana bursts onto the scene with a solution: "Guys, you're doing it all wrong! Saatva makes their mattresses to order, so they don't need to compress them into boxes like those other guys."
With this revelation, the workers breathe a sigh of relief and the Commercial ends with Ilana lounging comfortably on a Saatva mattress - this time, without any boxes or shenanigans.
The commercial is witty, playful, and effectively highlights the unique selling point of Saatva mattresses: they are made to order and don't require compression or packing. By choosing Ilana Becker as the spokesperson, Saatva effectively adds a touch of humor and relatability to the advertisement, making it more memorable and engaging for viewers.
Saatva Mattress Memorial Day Sale TV commercial - How They Get the Beds Into Boxes produced for Saatva Mattress was first shown on television on May 15, 2023.
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Saatva Mattress is a well-known online mattress company that has gained popularity for its premium quality mattresses. The company was founded in 2011 and has since grown to become a trusted name in t...