THE BEGINNING OF BANQUET Our story began in 1868 when Adolph Coors came to America. Within 5 years of his journey to the West, Adolph founded the Golden Brewery. Since its inception in 1873, Coors Banquet has been brewed in the same tradition of the original 150-year-old recipe.

Coors Banquet Beer is about as classic a take on American lager as you can get. The beer has a sweeter flavor profile with more bright fruity notes than others of the style, with grain, corn, and banana-bread notes making this much more than your everyday lawnmower beer.

Coors Banquet is an easy-drinking, lager-style beer; the ingredient list is simple enough (water, barley malt, yeast, and hop extract), but lager-style brews use a specific type of lager yeast which lends to the overall flavor of the beer.

Coors Banquet, sold in a well-known golden can, has been renamed Coors Original. The beer is being brewed in St. John's first - the only place in North America outside of the “Golden Brewery” - meaning those in this province can enjoy it before anyone else.

In 1959, Coors became the first American brewer to use an all-aluminum two-piece beverage can. Also in 1959, the company abandoned pasteurization and began to use sterile filtration to stabilize its beer.

Brewed in Golden, Colorado since 1873, it was nicknamed “Banquet Beer” by the miners of Clear Creek Canyon, who drank it in banquet halls (or in huge banquet tents when there were no halls). After 150 years of continuous production, calling this beer an authentic American classic would almost be an understatement.

What's more, even after seven years of rising sales, Coors Banquet still hasn't cracked the list of the Top 20 Best-Selling Beers in America. “Anheuser-Busch probably spills more Budweiser every day than Coors makes Banquet,” Slater said.

After the mining boom ended - and after 17 long, dry years of Prohibition in Colorado - Coors started using the name "Banquet" to toast the miners who were some of our very first customers. In 1937 Coors officially became "The Banquet Beer" ...

As compared to its American adjunct competitors, Coors is a little more flavorful than average-- your call as to whether that's a good thing. The pour is a standard pale yellow, very clear, with a head that dissipates quickly. Sweet corn, slightly syrupy on the nose and the taste follows.

The second most popular American beer is Coors Light, produced by Molson Coors Brewing Company. This beer has a market share of 6.8 and it shipped over 14 million barrels in 2019.

Coors Light

Founded in 1873, Coors was nicknamed “Banquet Beer” by Clear Creek Canyon miners, who'd drink it in banquet halls or huge banquet tents when there were no halls. The name didn't become official until 1937, when Coors sought to combat the Depression with a strain of nostalgia that somehow didn't involve the 1980s.