What the Serta TV commercial - From Sorta to Serta: The Rick Blomquist Story is about.

The Serta TV spot entitled 'From Sorta to Serta: The Rick Blomquist Story' tells the inspiring story of a man named Rick Blomquist who struggled with poor quality, uncomfortable mattresses for years until he discovered Serta. The ad follows Rick as he recounts his journey from "sorta" comfortable mattresses to the ultimate comfort and support provided by Serta.

The commercial opens with Rick explaining how he used to "sorta" get a good night's sleep on his old, uncomfortable mattresses. Voiceover then explains that Rick's search for the perfect mattress led him to Serta. The ad then shows Rick testing out various Serta mattresses and finally finding the one that gave him the support and comfort he needs to sleep soundly through the night.

Throughout the ad, viewers are treated to testimonials from Rick and other Serta customers who have also made the switch to the premium brand. They all rave about Serta's perfect mix of firmness and softness, and how it has transformed their sleeping experience.

Overall, the Serta TV spot is a success in showcasing the quality of their mattresses and how they can greatly improve one's quality of life. The ad shows that Serta puts their customers' comfort and support first, making them the go-to brand for a good night's sleep.

Serta TV commercial - From Sorta to Serta: The Rick Blomquist Story produced for Serta was first shown on television on February 18, 2018.