What the Serta TV commercial - Sorta to Serta: The Rick Blomquist Story is about.

The Serta TV spot titled "Sorta to Serta: The Rick Blomquist Story" tells the inspiring story of a man who went from sleeping on a "sorta" good mattress to a Serta luxury mattress. The ad begins with Rick Blomquist talking about how he used to toss and turn on his old mattress, never feeling rested or refreshed. He explains that he thought it was just him, that he couldn't find a mattress that worked for him.

Serta then enters the picture, with the ad telling the story of how Rick discovered the brand and their innovative technology. We see Rick visiting the Serta facility and learning about the various features that make their mattresses so comfortable, such as Perfect Sleeper technology and temperature-regulating foam.

The ad then shows Rick at home, sleeping soundly on his new Serta mattress. He talks about how he feels like a new man and how his quality of life has improved dramatically now that he's getting the rest he needs. The ad ends with a catchy jingle and the tagline "You're not just sleeping, you're Serta sleeping."

Overall, the Serta TV spot is a heartwarming and relatable story that speaks to the importance of a good night's sleep. It's also an effective marketing tool for the brand, showcasing their high-quality products and innovative technology in an engaging and memorable way.

Serta TV commercial - Sorta to Serta: The Rick Blomquist Story produced for Serta was first shown on television on February 18, 2018.