Keep Walking – This is the true essence of Johnnie Walker. It embodies our desire for progress, the fuel to tackle adversity, and joy of unfiltered optimism.

John Walker was born on 25 July 1805. His farmer father died in 1819, and the family sold the farm. Their trustees invested the proceeds, £417, in an Italian warehouse, grocery, and wine and spirits shop on the High Street in Kilmarnock, Ayrshire, Scotland.

The Diageo brand's 2021 campaign includes a new TV spot, created by Anomaly and directed by British fashion photographer Glen Luchford, which mashes up various different songs about walking and moving forward; "Walk This Way" by Run DMC and Aerosmith, Lou Reed's "Walk on the Wild Side" and Loretta Lynn's version of " ...

Milla Jovovich Milla Jovovich is the face of Johnnie Walker in new campaign by DEPT® - DEPT®

Johnnie Walker Blue Label is a notoriously expensive bottle due to simple market economics: It is an incredibly rare blend. The scotches that form the Blue Label blend are themselves rare, and only one in every 10,000 casks is considered to be of sufficient quality to deserve the label.

“Johnnie Walker's “Keep Walking” slogan is known the world over for inspiring progress. The slogan, a rallying cry for progress and an encouragement in adversity, has been adopted and embraced throughout the world.

Johnnie Walker was a real person. The original John Walker was a grocer. After his father died, he inherited a farm which he sold for £417. He then used this money to purchase an Italian warehouse, grocery, and wine and spirits shop on the High Street in Kilmarnock, Ayrshire, Scotland, which he ran.

However, the real reason why Johnnie Walker is so successful has been its thought-leading marketing. The first major marketing investment for the brand was the invention of the 'the Striding man'. The striding man was first created at the beginning of the 20th century by the cartoonist Tom Browne.

Blended Scotch Whisky Johnnie Walker Red Label is the world's best-selling Blended Scotch Whisky. And is made for mixing, both in exhilarating cocktails and with your favorite people. It brings together whiskies specially chosen for their bold, vibrant flavors that add a fiery kick to any mix.

Nose: Winter spice and treacle, hints of white pepper and a little citrus. Palate: Rich and full with notes of wood smoke and dry spice, hints of barley and cereal with creamy toffee and a distinct herbal note. Finish: Quite fruity and long with a note of sultanas and mixed peels.

Johnnie Walker History By that time, the unusual square bottle, introduced by Alexander Walker in the 1860s, and its slanting label were already familiar to consumers, and in 1908 cartoonist Tom Browne drew the 'striding man' figure which through various incarnations has remained a key element of the brand's imagery.

Johnnie Walker & Sons Diamond Jubilee whisky Johnnie Walker & Sons Diamond Jubilee whisky is arguably the brand's most expensive, with prices ranging up to $227,700 as of February 2023.