The Whole Foods Market TV Spot, 'Values Matter: Seafood' centers on the company's values on responsibly sourced seafood. The advertisement features beautiful visuals of the ocean, fishing boats, and marine life. The narrator explains how Whole Foods Market cares about where their seafood comes from and how it's caught. They believe in sustainable fishing practices that ensure the long-term health of our oceans and the communities that depend on them.
Throughout the ad, scenes of fishermen using responsible fishing methods like pole and line fishing, as well as employing other sustainable practices are featured. The narrator reaffirms Whole Foods Market's commitment to only selling seafood that is responsibly sourced and meets their high standards.
The ad also highlights Whole Foods Market's partnership with the Monterey Bay Aquarium Seafood Watch program. Through this program, Whole Foods Market ensures that all their seafood meets high standards for sustainability and is fished or farmed with minimal impact on the environment.
Overall, the Whole Foods Market TV Spot, 'Values Matter: Seafood' effectively showcases the company's commitment to responsible fishing practices and their partnership with the Monterey Bay Aquarium Seafood Watch. It encourages viewers to consider their seafood purchases and make choices that positively impact the ocean and the communities that depend on it.
Whole Foods Market TV commercial - Values Matter: Seafood produced for Whole Foods Market was first shown on television on October 26, 2014.
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