The campaign, “Cheers to All Fans, Men Included,” features female soccer fans across a variety of teams, ages and ethnicities enjoying the game in bars with a glass of Heineken, or even during intimate situations.

A UEFA Champions League sponsor since 1994, the Dutch brewer will be a partner for the 2024-27 competition cycle.

“The perfect beer calls for the perfect bar” is the claim of this Heineken campaign. So, we made sure that “The perfect ad calls for the perfect song” became our own motto during our search for a good song. We quickly found Clairy Browne and the Bangin' Rackettes and we suggested their song 'Love Letter' to the agency.

Dutch brewer continues long-standing partnership until end of 2024/27 cycle. Uefa has extended its long-standing global partnership with Heineken for the Champions League until the end of the 2024/27 cycle.

UEFA Champions League | Never Watching Alone.

During the panel, one actor revealed what was actually flowing on-draft at Cheers: flat, salty, non-alcoholic beer. Actor George Wednt, who played Norm Peterson on the 11-season series, said the draft beer employed a bit of movie magic - and a whole lot of sodium chloride - to amp up the beer's foamy appearance.

The global beer brand Heineken is one of the sponsors of UEFA Champions League. According to Sport Marketing Frontiers, this sponsorship is a massive investment for the Dutch company. Reportedly, Heineken paid $365 mio.

Heineken® is announcing the extension of its sponsorship with the UEFA Champions League, Europe's premier men's club football competition, from 2024 through 2027. The extension will take the longstanding partnership to 33 years by the time the deal reaches its conclusion.

Open Your World Heineken's “Open Your World” tagline has been around for years, but when the brand tested it recently, there was pushback for the first time. “The main pushback was, if you look at that tagline in a rational way, it asks the consumer to do something,” says Di Tondo.

driver Max Verstappen F1 is growing in popularity worldwide - especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world champion for the past two years. Dutch brewer Heineken is tapping into that enthusiasm by making Verstappen the face of its new responsible drinking campaign.

Heineken® is a worldwide partner of Rugby World Cup, title partner of the Heineken® Champions Cup and a partner of a number of World Rugby Seven's tournaments. Heineken® is the official partner of the prestigious UEFA Champions League, enjoyed by over 4.2 billion people around the world.

Heineken has had a star logo on its beer for most of the years since it was first brewed in the second half of the 19th century, changing to a red one in the 1930s. The star is thought to represent a brewers symbol or the various stages of the brewing process.