Heineken UEFA has announced today that it has renewed its long-standing UEFA Champions League partnership with Heineken until the end of the 2024-27 club competition cycle.

Download a free sample. The renewed deal will take Heineken's long-standing sponsorship of the UCL to 33 years by the time the deal reaches its conclusion. The long-term partnership started in 1994 with the Amstel brand before it moved to Heineken in 2005.

Uefa has extended its long-standing global partnership with Heineken for the Champions League until the end of the 2024/27 cycle.

Heineken® is a worldwide partner of Rugby World Cup, title partner of the Heineken® Champions Cup and a partner of a number of World Rugby Seven's tournaments. Heineken® is the official partner of the prestigious UEFA Champions League, enjoyed by over 4.2 billion people around the world.

Business of UEFA Club Competitions Sponsors The top UEFA club competitions sponsors are Heineken, Turkish Airlines, PlayStation, Lay's, MasterCard, Expedia Group, and Oppo among others. The highest annual sponsorship deal for the 2022/23 UEFA Champions League season went to Heineken.

Sports marketing research group IMR estimates the current partnership costs Heineken $70 million per year, with the new deal worth more.

The eight brands that hold global sponsorship rights to the Champions League in the current cycle are FedEx, Heineken, JustEat, Mastercard, Oppo, PepsiCo, Sony Interactive (PlayStation) and Turkish Airlines.

The quality of the product makes this brand so successful. Indeed, the beer like Gerard Adriaan Heineken wanted is made with special components and conditions. They use “Yeast A” which gives a special taste to the beer.

There are reports that UEFA might look to add an airline as a seventh sponsor. Both parties declined to disclose financial details. Sports marketing research group IMR estimates the current partnership costs Heineken $70 million per year, with the new deal worth more.

Heineken® is announcing the extension of its sponsorship with the UEFA Champions League, Europe's premier men's club football competition, from 2024 through 2027. The extension will take the longstanding partnership to 33 years by the time the deal reaches its conclusion.

"It's better quality than local beers, and drinking an expensive beer satisfies me," says one 40-year-old drinker. Heineken's popularity reflects changes in Vietnam's beer market.