The BENGAY Zero Degrees TV spot titled 'Annual Polar Dip' is a stirring advertisement showcasing the effectiveness of the brand's new pain-relief cream.
The advertisement opens on a group of people gathered by a frozen lake, preparing to jump in for their annual polar dip. As they brace themselves for the freezing water, we hear a voice-over discussing the need for quick pain relief, especially during this extreme winter sport.
One of the participants struggles to dive into the lake, indicating joint pain, but after applying BENGAY Zero Degrees, they are able to jump in with ease, showing the benefits of the brand's new cream.
The advertisement continues with different shots of people taking part in the polar dip, conveying the message that BENGAY Zero Degrees is perfect to relieve pain in situations like these.
The TV spot is well-executed, with a perfect blend of storytelling, showcasing the utility of BENGAY Zero Degrees, and its impact on people's lives. It's a perfect example of advertising that connects with the audience, demonstrating how the product can solve their problems.
In sum, BENGAY Zero Degrees has created an ad that is not only memorable and relatable but also informative. The brand has shown how its product can assist people in leading active lifestyles by providing pain relief that enables them to carry out their activities to the fullest.
BENGAY Zero Degrees TV commercial - Annual Polar Dip produced for BENGAY was first shown on television on July 18, 2012.
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